The new virtual projects come with a mobile-friendly iPhone app and Men’s Health Training Pro.
Natmag-Rodale said the Men’s Health cell site is designed to capitalize on the growing number of users accessing menshealth. co. uk via smartphones.
The site was created in collaboration with MIG developers and features a homepage carousel, easy-to-use drop-down menus, and an archive of over 5000 health, fitness, and lifestyle articles.
The launch is sponsored through the Lab Series as part of an exclusive cross-platform campaign running in print, online, email, and mobile.
The new app offers workout videos, an adapted educational tool, and a workout journal for users to create, master, and log their own workouts.
The initial app download is free, with an in-app purchase function for eight bundles of supplementary exercises. Videos are categorised by the five major muscle groups – abs, arms, back, chest and legs.
In addition to the digital launches the magazine has also rolled-out a Muscle Manual bookazine to complement its training app with colour-coded sections categorised by the same five muscle groups.
The new print product, the newest in a line of Men’s Health magazines, will be available at WHSmith and several primary supermarkets.
Men’s Health is the best-selling men’s magazine in the UK and extends its lead over its nearest competitor, FHM, with the latest insights from the Circulation Audit Office in February.
These figures revealed an average monthly sale of 245,923 units for Men’s Health, down 1. 9% year-on-year, while FHM fell 23. 3% to 177,261.
Alun Williams, Head of Publishing at Natmag-Rodale Group, said: “As the best-selling men’s lifestyle magazine in the UK for the past two years, Men’s Health strives to reflect our good fortune in print across as many channels as possible.
“These 3 launches demonstrate our commitment to being available to our affluent and health-focused audience across platforms, at any time of the day. This is a joint strategy that allows us to offer even more exciting and cutting-edge artistic solutions to our Business partners. “
Natmag-Rodale is a joint venture between U. S. publisher Rodale and National Magazine Company, owned by media giant Hearst, to publish Men’s Health and titles in the U. K. and elsewhere.
Read articles reserved for registrants
Read more articles every month.
Sign up for free newsletters
Get unlimited Campaign news and data on Campaignlive. co. uk and get exclusive discounts on Campaign events.