The new site, available in m. autoautomobile. co. uk, has redesigned reviews, news and videos to make them more readable on the mobile phone. There’s also a drop-down menu at the top of the page so users can tap Search for things like the make and style of the car they’re interested in or the segment they need to search for.
The Hyundai sponsorship was negotiated by its media agency Havas Media.
Autocar expects to get 500,000 visits in its first month, generating two million page views, and predicts that figure will double in 24 months.
Jim Holder, Editor-in-Chief of Autocar, said: “A record number of people are interacting virtually with Autocar, and the new mobile is the best complement to our industry-leading Array apps and magazines. walk.
The mobile edition launches after traffic increased and nearly doubled in many areas of the site, such as car reviews, following the relaunch of Autoautomobile. co. uk last year.
Alastair Lewis, editor of Autoautomobile, said: “We are particularly pleased that a major car manufacturer of Hyundai’s length and importance has understood the importance of our launch and decided to put its weight into it from the start.
“We are confident that this cell phone is the next step in Autocar’s immediate and successful virtual expansion. “
Autocar uses the DNA of pages, such as content that other people read, from your desktop site to the mobile site and Tealium software will be used for analytics and advertising pages.
Chris Lowe, head of publishing at Haymarket Media Group, said the site will be created over the next 18 months to keep consumers and advertisers satisfied until Autocar develops a responsive site that can adapt to other formats.
He said: “Ads and analytics have been at the forefront of allowing us to be as informed as possible about other users’ journeys and also be flexible and forward-thinking for advertisers. “
Autocar is owned by Haymarket Media Group, which publishes MediaWeek. co. uk.
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