Yahoo! and Eurosport launch joint sports site

Collaboration, Yahoo! Eurosport is introduced in the United Kingdom, Ireland, Germany, Spain and Italy, creating an online sports news and network destination. Co-branded sites http://uk. eurosport. yahoo. com, http://de. eurosport. yahoo. com, http://es. eurosport. yahoo. com and http://it. eurosport. Yahoo. com will combine Eurosport’s editorial content with the experience of Yahoo!’s online network.

The venues will feature news, 24/7 sports coverage, interactive games and a forum for sports enthusiasts to share their opinions.

Yahoo!Eurosport will offer a video advertising platform, where users will be replacing surf channels and content. The site will be offering other formats of rich media ads, sponsored links and Yahoo!

Laurent Eric Le Lay, president and CEO of Eurosport, said: “We built a force station that integrates Eurosport and Yahoo! Offering a major user delights and a very horny on the scale of the continent for advertisers in an unique dissemination environment. In line crossmedia crossed “,.

The Eurosport Group is a European multimedia platform. It has Eurosport, Eurosport 2, Eurosport. com, Eurosportnews and Channel Eurosport Mobile.

 

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