No one can deny or question the importance of mobile marketing; After all, each and every one of your consumers has a hard time letting go of their phone, even when they’re showering. Delivering an instant and urgent message, especially after conscientiously segmenting and targeting it, can be a very effective virtual marketing trick.
Now, when it comes to mobile marketing, most guides prevent voice search marketing and local mobile SEO. While those two elements are incredibly important, they are only the tip of the iceberg. In fact, chances are you’re already that marketing bureaucracy. What you’re not are other cellular marketing channels. Here are some of the channels to consider.
In the past, all cellular communications were done via SMS. This means that at one time, most mobile marketing was based on SMS. This is no longer the case; however, that doesn’t mean that SMS marketing is obsolete or that you’re abandoning it entirely.
You can even incorporate your SMS marketing strategy with your overall marketing strategy. For instance, you could offer a promotional code or urge your customers to visit your site and redeem this code to get a special discount.
First of all, SMS has the highest open rates. Let’s face it and admit that in 2024, other people will receive fewer texts than before. That’s why they don’t like the concept of just letting the notification stick. SMS are not emails where other people simply click to read the more than two hundred emails they receive that day. This means that when you send a message via SMS, they will most likely open it.
SMS also has a much wider reach. Anyone with a phone can receive an SMS message. This means that you possibly won’t have to worry about whether your target audience supports the format in question.
Most importantly, SMS marketing can be quite cost-effective compared to traditional marketing methods.
Contrary to popular belief, telemarketing is still not dead, and it can also be applied to mobile marketing. Sure, many people don’t answer unknown numbers, but you could always use these calls to reach out to your old customers and try to retarget and re-engage them.
In other words, a more effective marketing approach is unlikely to be found when it comes to cross-selling and upselling.
Most agencies outsource telemarketing, but this doesn’t have to be the case in your scenario. Instead, you can handle this in-house. By figuring out how VoIP works and finding suitable services for your enterprise, you can easily outfit your workforce with enough call potential and numbers for outreach.
In an era where most logos communicate with their customers exclusively through bots and automated messaging, the ability to hear a human voice on the other end of the line is a great customization option. This demonstrates extra effort in your logo component and gives your customers a chance to see that you care about them.
Then there is the question of prompt response. We all know other people who are slow to respond, but with a phone call, you always get instant feedback. Telemarketing is also a great way to gather information.
The first thing to keep in mind is that when it comes to pressing messages, there’s nothing better than push notifications. They’re hard to miss, and if the CTA is smart enough, they’ll lead to some pretty big conversions in your favor.
Another advantage is that they are a wonderful way to re-engage your users and avoid losing touch with them. What do we mean by that? You see, in order to remain in the favor of users, you need to stay in constant contact with them. If you personalize those messages, give the impression that you’re constantly thinking about your users and just following them. Everyone loves the attention and preferential treatment.
The next advantage of push notifications as a form of advertising is the fact that you get a direct engagement and an instant collection of data from all of these interactions. This gives you a lot of material for analytics and gives you a chance to improve your marketing efforts in the future.
The best thing about these notifications is that they target your smartwatch and don’t just appear on your phone’s screen. This means that your customers will be international to receive your specific messages.
Most of your consumers use apps to interact with your brand, without your site through a browser. The most productive thing about this is that it means they are already receptive to your message, as they are “in their field. “Other methods of outreach, all cell messages are instantaneous and elicit direct engagement.
Most virtual marketers would say that the biggest advantages of in-app messaging is that it’s simple to create templates, segment your audience, and send targeted messages to everyone involved.
The metrics from this campaign are trackable within the platform, which means that, during the development, you can set up your own dashboard and analytics. With the help of BI software, you shouldn’t struggle too much to get adequate analytics.
This approach is especially effective when it comes to local cellular marketing. In this way, the push notification mechanism can be geosensitive, meaning that your target audience will receive a notification when they enter a certain location. This is a particularly effective geolocation approach that should not be underestimated.
The thing about a QR code campaign is how simple it is to blur the line between the virtual and real worlds. You can have a QR code on a billboard or even paint a huge piece of street art somewhere on the side of the building or on the sidewalk. This way, you can also incorporate guerrilla marketing into your campaign.
The most important thing here is that most of your audience uses phones in the most convenient way possible. No, they won’t be handled by your social media. They might just use it on a label if it’s cleverly incorporated into a piece of street art, but that’s about it.
With a QR campaign, take advantage of the proto-AR marketing approach. It inspires your potential consumers to interact with content in a whole new way and gives them the opportunity to gamify the experience of interacting with your brand.
Most importantly, you want to give other people an explanation of why they should use your QR code. Offer them a retail discount if they use your QR code. Require them to register for an occasion this way and promise them special privileges if they do.
Some businesses even integrate these QR codes into their business model, like restaurants that integrate scannable QR into their menu.
Image credit: Unsplash