It’s almost like a defining moment in German football. Whether it’s the iconic jerseys of the 1980s or the kit with which Germany won the World Cup in 1990, Adidas almost synonymous with the good fortune of the Nationalmannschaft.
The new contract with Nike will take its position until 2034. “We are grateful to be looking forward to an economic career as a deal. Press release from the Federation. ” The award of a contract to our long-term Kit Nike supplier is the result of a transparent and non-discriminatory call for tenders,” DFB President Holger Bask added.
Without a doubt, the resolution to move from a German kit supplier to a company founded in the United States will have a significant negative echo in Germany. But as Sport Business reported, the DFB has long fought in the opposite of monetary disorders thanks to the poor functionality of the male team, but also due to the structure of the new campus in Frankfurt.
“It is comparable to a club relegated to the Champions League division at the moment,” said Grunwald Deutsche Welle. .
With that in mind, the DFB was not in a position to give a long -term spouse adidas any form of reduction to renew the contract. “Nike has through the most productive monetary he offers and has also inspired the content of his vision, which also included a transparent commitment to amateur and base sport, as well as the sustainable progression of women’s football in Germany,” said the President of DFB, Bernd Neuendorf, in a statement.
“Until December 2026, we are going to the paints with all our strength for joint good fortune with our long-standing and existing adidas spouse, for whom German football has a lot to be thankful for after more than seven decades,” Neuendorf said. Then, the largest in the world. A football federation with seven million registered members, and one of Germany’s top iconic brands will be dissolved.
Manuel Veth is the host of the Podcast Bundesliga Gegenpressing and the United States head in Transfermarkt. He also published in The Guardian, Newsweek, Howl, Pro Soccer USA and several other sales issues. Follow it on Twitter: @Manuelveth and in the cables: @Manuveth
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