El País recorded 36. 8 million tourists in 2024, exceeding the 2019 record year, which brought 31. 9 million visitors. Veromists say that Japan is in a call for their American consumers who are attracted to the country for their culture, their culinary scene and their entertainment. A record of 2. 7 million Americans went to Japan, a 30% building from 2023, a spokesman for the National Tourism Organization of Japan said.
Trafalgar said he had observed a 93% construction in the company’s Japan classic, an 11 -day excursion that takes Tokyo’s travelers to Osaka. Meanwhile, EF World Journeys saw a 33% jump of reserves in Japan through their brands. Last year he marked the most productive for S to Japan for Alexander + Roberts, 2025 with having to go beyond success.
“Japan is through our best -selling more productive destination in Asia. And that does not seem to decrease the decrease,” said Melissa Dasilva, an interim CEO of the TTC Tour brands, and added that for many clients, this is his first stop in Countryarray “It is an attractive destination because it surely kisses a complex type of technology, but also focuses on maintaining those safe traditions at the same time, which, I think, is a charming balance,” said Dasilva.
Veromists have seen a normal construction in reserves in Japan in recent years, fed through the country that increase pandemic restrictions at the end of 2022, more flights to the country and a strong US dollar to the Japanese yen.
Dasilva also stressed the prevalence of Japan in popular culture, adding the increase in force for anime and television systems in the United States, influencers who highlight their trips to the country and Japanese fashion is also launching an overcover of interest .
Heidi Durflinger, the CEO of EF World Journeys USA, pointed in particular to food, history and culture as well as the influence of shows like FX’s “Shogun.”
The call to EF travelers in North America moved away from the Middle East in 2023 and 2024 and promoted interest in Asia, Durflinger said. Popularity led EF to expand 3 new tours in Asia last year, adding two in Japan.
Scott Avera, president of Alexander + Roberts, said that the gastronomic culture had bitten many ER in interest to the country, which, according to him, marks a passage from the company’s previous consumers. The luxury excursion operator in small teams began organizing trips to Asia in the 1980s, and Avera said that today’s consumers were more interested in the fact of our Japanese cuisine and enjoying the experience.
With this wave of travelers comes the spectrum of overcoming citizens and visitors who argue to see the main attractions, however, the crowd does not show slowdown symptoms while Japan is launched with a purpose of 60 million foreign visitors annually until 2030.
Veromistas Paints to combat the crowd and give customers, and residents, more elbow.
David Pedat, director of Senior Products for Japan for Audley Travel, who supplies customized visits, said he intended to balance consumers’ preference to practice popular places through the presentation of less known destinations.
“Of course, there are security posts where other people need to pass, but even in those cities, as in Kiotorray. There are some notable points, very notable tourist places, which are quite busy, but there is much more in Kyoto than that,” he said . “Even if it happens to a few streets or some houses of houses of those key positions, this is indicated again, and can have this type of original and pleasant experience. ”
Durflinger has said that EF gives visits to the shoulder season and the low season to visit to mitigate overcrowding, while Dasilva said Trafalgar supplies visits to the time site to leave or organize visits after hours.
The Kassis, vice president of the market progression for EF forward tours, advised travelers to consult Kanazawa, called “Little Kyoto”, or Yamanashi, who, according to him, was an option for Town Hakone spa.
The excursion operators said they also allocate to the less visited communities, such as Takayama or Koyasan. They have said that spaces outside the doors of primary Japanese cities are favorite consumer games on their trips, not only the least difficult access to sites, but also to attach residents.