By Jordan P. Kelley, content director, Brandstorytelling
Although we enter 2025, it is clearer than ever than in the back of this decade, the creation of logos and public commitment will be based on the creation of content and content of entry financed through the logo. The brands are already generating an input content that competes with the quality of the maximum popular content discovered at all levels, the social transmission, and the public responds accordingly. According to Trend’s report on the 2025 arts list, 76% of consumers prefer logos that offer attractive content and are directed to floors compared to classical advertising methods. The public has become an evaluation of significant links with logos that resonate emotionally. Now, as virtual intake is emerging exponentially, logos have a golden opportunity to succeed in the public, build relationships and create a culture through the generation of content that informs, educates, captivity and entry.
Consider the sustainability of $ 44 billion underlined in the Glow Worth length report, which focuses on the prospective lucrative for brands that paint in a sustainable way. The immediate expansion of the placza sustainability market in a variety of industries illustrates that consumers praise the brands that correspond to their values. And what was the maximum effective approach to speak those values to consumers? Impact narration. When taking the merit of the narration, brands can succeed in a significant affinity and accumulate in the brand, resulting in a loyalty to upper consumers and a building in the participation of Marketplaceplace. This replaces underlines the need for brands to think beyond the classic market market approaches and invest in content that not only entertained themselves, but also align with the evolution of the expectations of the fashion public.
Defending the delivery of original accounts through the popular media today was the Bordstoryling management precept, the organization in a project to support, teach and motivate the content and entertainment financed through the logo. This year, it celebrates the tenth anniversary of its emblematic occasion of BrandStoryling: an occasion punished through the Swimber industry. These projects, adding feature films, short, series and podcasts, constitute a variety of genres, narrative styles and logo objectives, from entertainment to schooling through impact. And they are all obviously different, the unusual theme of the demonstration of correct stories produced through the logo, giving the tone to what will happen in this incipient space.
Here is a deeper examination of thirteen projects that stimulate the values of the logo, the opportunities for creatives and public raising at the same time:
A radical act: Renee Montgomery
Brand: Procter & Gamble
Now to be received in Roku
This inspiring documentary about Reyarray, the first former WNBA player, in being co -owner and executive of a WNBA team, was produced through uninterrupted studies and P&G by LeBron James and Maverick Carter. Directed through the winner of Sandrine Orabona from an Emmy award and distributed in Roku, the film is presented in all its public aspects: a double WNBA champion, a recently sports station and activist co -owner and vice president of Atlanta’s dream. It is an intimate portrait of Renee and the reports that trained his character, from the expansion to Virginia-Western to the victory of a national name at the University of Connecticut, then to capture two names of the WNBA with Minnesota Lynx. The documentary follows the player’s transition to the front workplace and reflects how the circle of relatives and the network helped remodel Renee’s integrity in a game change.
Black girls
Brands: Procter & Gamble, Juniper Networks
Now to have pion
There are films that expand our emotional capacity, then there are some that make us pass from passers -by to action: the “black girls” aim to do both. The company of Social Media Never Whisper Justice Sophomore Film comes as a visual anthology about the expansion of black femininity and how the corners of intersegmentity can approach the tip of a new beginning. Thanks to a mosaic of intergenerational curative that covers the pleasure of director B. Monet gives us all the permission to be ourselves. While uncertainty becomes a cultural standard, “Black Girls” underlines what it is like to invest in black stories if we dare to create a global that honors them in an unprecedented way.
Sensory overload
Brands: Haleon, Sensodyne
Future
A giant component of the global considers neurodivergencia as negative and sensory sensibilities as strange. “Sensory overload”, directed through Kiana Moore, adjusts this story, telling the real stories of Americans who turn out that these are not deficiencies, those are just differences. In this film produced through Vox Creative and his Epic Stories and Publicis Leone team promoted through Digitas, the public will meet with a laboratory technician and a defender of paintings from a neurodiver, a dentist and a father who is Specializes in sensory care, and a mother adapts to the wishes of her neurodivergentes. They will also listen to defenders and experts in the fields of neurodivergencia, policies and care of physical condition. Thanks to its voices, the audience will receive a greater perception of the functioning of all brains. The film presents the way in which neurodiversity can be a superpower, how it exists in a spectrum that touches many of us and how a deepest perception of neurodiversity can help create a more inclusive and wonderful global global, for everything global . It is not just a film in the neurodivergenic spectrum, it is the spectrum of human experience.
Daniel looks at you
Organization: Human Rights Campaign
Now to be on YouTube
In a short guy directed through Karimah Zakia Issa, “Daniel really adapts to you,” illustrates subtly and elegantly Association with Grove Insight and Brink Media. , The Foundation has conducted public opinion studies and created a history of the bank of trans experiences, emphasizing the moments of shared Hugabres. When trying short video clips and slogans through various demographic data, the Crusade has demonstrated its effectiveness in positive adjustment reviews in transgender people. This initiative aims to announce empathy, replace perceptions and build a more inclusive future, presenting Daniel’s through family milestones of teenagers such as shaving and obtaining a driver’s license.
Heart
Brand: John Deere
Now to be on YouTube
In 2014, a devastating flood swept the small city of Luverne, Minnesota, destroying public infrastructure, non -public assets and some of the maximum fertile agricultural lands in the country. The consequences have left the farmers, Shawn Feikema and his brother, Mike, deciding to protect themselves from the effects of the climate replacing by adopting more progressive agricultural practices, or continuing the traditions transmitted through the generations of farmers before them. “From The Heartland”, directed through Matt Coddaire, explores symbiotic dating between American rural communities and US agriculture, and how their tragic further continues to agricultural operations throughout the country to date.
Definitive copy of Ilon Specht
Brand: Oreal Paris
Trailer on YouTube
From L’Oréal and scored twice Oscar winner, Ben Proudfoot, comes “the best copy of Ilon Specht”, an intimate and honest story of the death of the unknown advertising engineer who created the emblematic slogan of Oréal, “because I am Value it “, In 1971. This 4 words prayer has become a hard feminist manifesto, wondering social criteria and affirming women’s self -esteem. Against all expectations, the advertising industry revolutionized and left an indelible logo in popular culture. The short of the documentary captures the testimony of Specht in its last days and celebrates its revolutionary contribution while reflecting on the last
The bar bag
Brand: Dramamine
Now to be on YouTube
“The Last Barf Bag” (Dramamine / FCB / Sunny Sixteen in Rakish) is a documentary that explores culture has an effect on a humble but very important invention. In this document, we find the creditors of Barf Bags whose hobby pushes them to visit him to save him from extinction and his fantastic ally: drama manufacturers, the anti -feet drug that threatens their existence. Directed through Niles Jran, Joshua Martin, Taylor Pendleton and Caleb Babcock of the collective sunny sun of sixteen directors, “The Last Barf Bag” presents doctors, pilots, historians, creditors, logo directors, suppliers, agents on board and other people Ordinary with very good people’s stories.
The northern face is presented: Trango
Brand: The North Face
Future
In an upcoming film through the north face directed through Leo Hoorn, the mountaineers Christina Lusti and Jim Morrison exploded the classes of their expedition in 2023 almost disastrous for the Trango Towers glacier, where they fought against snow situations and a serious illness . In April 2024, with a new team of dreams that Chantel Astorga and Sam Anthamatten adds, they are able to conquer a first descent of skiing of Tours Trango. This desirable film is immersed in tolerance to non -public threats and trips, presenting its relentless motivation to overcome limits and adopt nature, even in the face of danger.
The one we have
Brand: Rei
Future
Rob Shaver wakes up every day and every day to deal with a war that can see little. Diagnosed with bone cancer of the stadium almost 20 years ago, Rob continued advancing through pain, now a series of daily races of more than 1,300 days after his third reappearance in 2020. “Life we have”, directed through Sam Price -waldguy and produced through Rei Coop Studios and Wondercamp, offers an intimate review of Rob’s life, appearing the effects of his illness and the hard attitude he has acquired along the way. Day he gave, Rob pushes pain while enjoying the gift of life, locating strength on the network and gratitude.
Through the storm
Brand: Nike
Now to be on YouTube
“Through The Storm”, produced through Nike and Voyager, follows the 2023 season of the football team Lake Nation (Ojibwe). Despite a minimization in interest and a two -decades record, a mind coach and a young athlete organization is struggling to keep their football program alive. The film, co -directed through Charles Frank and Fritz Bitsois, is an exploration to succeed over the loss, after the triumphs and non -public difficulties of the players and their families, and how football serves as a symbol of hope, unity and unity and Resistance to other people from Red Lake.
CEO Black, in his own episode (episode: technicolor)
Organization: The George & Fay Young Foundation
Now to have it in Vimeo
This series of short documents of the George & Fay Young Foundation produced through Universe Creative, explores the roles of the race, elegance and education in non -public and professional life of non -profit leaders. Each episode focuses on the life of a CEO of color founded in Dallas since the formative years through its existing work. In the “Technicolor” episode, Byron Sanders, a black child obsessed with the superheroes of southern Dallas, takes the opportunity to move to a white school. During his stay, his calculation with the race and elegance place him on the road to the CEO of one of the non -profit organizations in the city of Dallas. The director Scott Faris provides life to this wonderful story creativity, using flashbacks to make the memories of a young byron (lovely played through the son of Byron, Bryce).
The Crux (Episode 4)
Brand: The North Face
Now to be on YouTube
High issues, fierce rivalries and dreamy dreams describe the global captivator of competitive escalation. “The Crux”, a series of North FACE and National Geographic produced through Little Monster Films and Think less studies, is a 4 -part documentary in 4 games that pushes the audience in the World Cup circuit circuit of climbing, the Last battlefield for the global in the global escalation elite. In this episode, climbers exercise in combination while discussing their careers and relationships. Friends become rivals while trying to succeed in their dreams. Produced with that of the International Federation of Escalada Sports and produced through Nonuk Walter, Cole Sax and Phil HESSler, “The Crux” gives a review of an exclusive beginning of this increasingly popular game and its participants.
Choiceology with Kath Milkman (episode: know what you know)
Brand: Charles Schwab
Now to have all the main podcast platforms
In the Choiceology podcast, organized through Katy Milkman and produced in association with Charles Schwab later, listeners explore the science of resolution creation and biases that influence our choices. This episode immerses the effect of Dunning-Kruger, a cognitive bias where Americans overestimate their abilities, presenting the concepts of David Dunning, one of its original researchers. The episode begins with the history of Cecilia Jiménez, a Spanish grandmother whose attempt to repair a fresco of the Church led to foreign renown due to its unforeseen result. Andrew Flack discusses his delight through the Cecilia Assembly and co-creating the opera, here is the man, who represents his well-intentional but defective recovery project. David Dunning then develops the generalized nature of the Dunning-Kruger effect, encouraging the listeners to recognize their own wisdom gaps and the technical conditions with greater humility.
The previous projects are official options in Brandstorytelling 2025: an occasion sanctioned through the Sundance Film Festival, which takes a position from January 22 to 25 in Park City, Utah. For more data on the occasion, Brandstorytelling. tv/brandstorytelling2025.