By: Christos Makridis
In a recent progression that may redefine customer engagement in e-commerce, Moso, a money-making food-shopping platform, recently announced that it has raised $2 million in seed investment for its cryptocurrency and e-commerce integration. Moso serves more than 2000 merchants, adding giants like Walmart and eBay, giving customers the exclusive opportunity to earn crypto rewards for their purchases.
The investment round, which includes Symbolic Capital, Dao5, Coinlist, Polygon Ventures and several strategic angel investors, marks a vital step in bridging the gap between classic online grocery shopping and the burgeoning world of virtual currencies. “Our platform is designed to lower barriers to entry for consumers who are new to Web3, making it less difficult for them to interact and gain benefits from decentralized technologies, something as familiar as shopping for groceries online,” said Blake Capozza, co-founder and CEO of Moso.
Revolutionizing Loyalty Programs
In a strategic move to redefine the competitive landscape of cashback rewards, Moso is expanding classic cashback rates by leveraging Web3 token bases, such as Galxe ($GAL) and Optimism ($OP), to increase rates from a minimum of 5% to 100%. This technique not only diversifies the rewards features available, but also increases the benefits for customers contemplating entering the market, setting new standards in the customer rewards industry.
By integrating Web3 tokens into its praise system, Moso is beginning to leverage the perspective of blockchain generation to offer prices to its users. “By partnering with Web3 projects to offer their tokens as a praise option, we are engaging with those partners to particularly improve praise rates, expanding them up to five times, which can go as high as 100%,” Capozza said. For example, under this new offering, a typical acquisition that would normally get a 5% redemption rate from traditional providers is likely to see a pullback of up to 25% when users opt for a token with active momentum.
Expand user utility and engagement
Moso doesn’t just offer praise for cryptocurrencies. The platform needs the usability of those accolades by integrating additional Web3 features. This allows users to use their crypto earnings in more dynamic ways, such as accessing exclusive facilities or participating in exclusive online experiences. “Our purpose is to create a seamless ecosystem where grocery shopping praise is combined with practical and recreational utility, making each and every transaction more valuable and each and every praise more impactful,” Capozza added. Moso has also prioritized convenience for consumers by combining classic login strategies with virtual wallets.
What’s more, Moso’s technique has outperformed classic cashback offerings by providing up to five times higher returns. This is achieved through strategic collaborations with token projects, editing the price provided to users, and making each transaction particularly more complimentary. As Moso continues to grow, its purpose remains to equip Web3 decentralized programs (dApps) with cutting-edge praise mechanisms that drive user engagement and platform growth. This integration of e-commerce and virtual currencies has the potential to establish a popular new era for online grocery shopping that delights and can simply dictate very well the long-term trajectory of customer retention methods in the virtual age.
The symbol represents the registration procedure for obtaining an account, providing registration functions either by email or by connecting a virtual wallet.
“We plan to integrate Moso through AI to reshape the online grocery shopping experience, enabling hyper-personalized offers and interactions based on real-time knowledge analytics. The integration will allow us to offer tailored recommendations that are tailored to customer behaviors and preferences, in particular to achieve better visitor engagement,” continued Capozza. NFTs can offer more personalized and cryptographically secure offers without having to subject each customer to the procedure of creating a new account with a username and password; Rewards may simply be sent by air to virtual addresses.