Bokksu is an original Japanese subscription-based snack box service that offers sweets, treats, and teas worldwide. Each month, Bokksu manually selects snack packs related to other cultural themes and seasonal flavors. By partnering with Japanese snack manufacturers that are over a hundred years old, Bokksu can help maintain its classic craftsmanship, culture, and history to share with snack lovers around the world.
“Bokksu brings out all the flavors of Japan through delicious, fresh, original snacks and so much more!” says Sahra Nguyen, founder of Nguyen Coffee Supply.
In 2018, Bokksu introduced the Bokksu Boutique to allow consumers to purchase on-demand collections of snacks and lifestyle items from Japan. At Bokksu Boutique, shoppers can search for vintage themes from subscription boxes, gift sets, and best-selling products.
In 2021, Bokksu launched Bokksu Market, a carefully curated online Asian grocery store to help more people access essential Asian foods for cooking and eating. Bokksu Market’s virtual shelves will offer a variety of pantry items, beverages, and frozen foods. and condiments from Japan.
“Bokksu is, in fact, the most productive product in the Asian snack business – the most productive product after Japan!” says Kevin Lee, co-founder of Immi.
Bokksu has also achieved 7-figure profits and profitability with less than $2 million in funding. CEO and founder Danny Taing is also proud of the progress of the company and its team in New York and Japan, where more than 30% of the company is BIPOC, female, LGBQT, and bilingual. Forbes sat down with Taing to talk about the logo and the history of Bokksu.
Goldie Chan: When and how was Bokksu founded?
Danny Taing: I founded Bokksu in 2015 with a project to delve deeper into Japanese culture. After living in Tokyo for four years and returning to New York, I learned that many Americans had a limited Japan beyond sushi and geisha. I created Bokksu to bring original Japanese cuisine and traditions directly into homes, hoping to open their palates and minds. Bokksu is proudly an LGBTQ and AAPI owned company.
Chan: How was the Bokksu adventure?
Taing: Bokksu started when my retired mother and I packed boxes in our living room filled with snacks bought at retail in Japan and brought to America in suitcases. Over the years, Bokksu has grown particularly and now has long-standing relationships with centuries. -former manufacturers of family snacks in Japan, making it possible to offer Bokksu consumers the most up-to-date and original snacks and treats. Bokksu grew out of the concept of a monthly snack box, but has evolved into a myriad of other advertising offerings, such as Bokksu Market, which offers Asian snacks and pantry pieces to the curious consumer.
Chan: What kind of experience do you want to create for your consumers?
Taing: Authenticity and culture have been at the heart of the Bokksu brand. Bokksu aims to encapsulate this feeling by creating a way for other people to savor and delight delicious and original snacks with flavors exclusive to classic Japanese snack makers. By making Japanese snacks every month for the customer, we need to make Japanese flavors a little less “foreign” and inspire other people to revel in a new culture and open up a new point of view for them.
Chan: Describe the Bokksu brand.
Taing: Bokksu is a direct-to-consumer company that provides original Japanese snacks and household items to consumers around the world. Through its snack subscription service and premium products marketplace, Bokksu partners with classic family businesses in Japan to share their crafts with more than a hundred countries, supporting and selling their crafts globally.
Chan: What is Bokksu up to lately?
Taing: We recently partnered with Sanrio, the creator of Hello Kitty, to launch a bi-monthly limited-edition collector’s snack box, each of which will be themed to another Hello Kitty and Friends character organization. The box includes premium Japanese snacks never before available outside of Japan, exclusive and limited Hello Kitty merchandise, as well as a published snack guide/activity e-book containing an original Hello Kitty story, as well as A detailed snack guide. review of snack manufacturers and ingredient manufacturers.
We are also advancing the progress of Bokksu Market, a pan-Asian snack delivery and pancheck out service. Bokksu recently began offering next-day delivery in zip codes and aims to develop policies over time. Bokksu Market also aims to facilitate a simple grocery shopping delights in curated Discovery Packs, which include a host of delicious and exciting items, so you can see them all: Ramen Discovery Pack, Mochi Discovery Pack, Chip Discovery Pack, and more.
Chan: What’s in it for Bokksu?
Taing: Bokksu grows, iterates, and does whatever it takes to create an exclusive, authentic, and delicious experience for our guests. We seek to combine the love of food and culture with the world and continually explore new partnership opportunities to reach new audiences and create an exclusive experience. Bokksu has a lot of new and exciting things coming up, so stay tuned!