By Narbeh Minassian, journalist
The time listed on your price ticket is 7 p. m. But you know that it may not start at that time.
So, what time do you go to the cinema?
If you arrive at 19:10, you are almost safe, but if you arrive later, you will arrive without problems.
Here, data from the UK’s major film channels was accumulated and it was analysed with experts how long you can expect announcements and trailers to be released until the main event begins.
Cinémonde
According to Cineworld’s website, ads and trailers “typically last between 30 and forty-five minutes before the film begins. “
The cinema also asks consumers to pick up their tickets at least 20 minutes before the indicated time “to make the most of their visit”.
Odeon
It turns out that there is a shorter wait at Odeon, which claims that the length of the ad and trailer is “normally 15 to 25 minutes”; however, this varies depending on functionality and can be “considerably lower”.
“We propose to avoid sadness if you arrive with enough time to access the screen at the scheduled time for the start of the performance,” says the online page.
Every man
There’s a broader one on Everyman, which claims to post 25 minutes of ads and trailers.
But beware: “the duration of classified ads and trailers varies for special occasions and can vary from 15 to 40 minutes depending on the event. “
Showcase
There is no express data about them and we didn’t get any reaction when we contacted them, however Showcase responded to a visitor on social media about this very question.
In a tweet from May 2022, the cinema said, “The advertised time is the start of the commercials/trailers and lasts 20-25 minutes before the screening. “
View
Vue offers a more accurate window: “Please note that the maximum number of videos has between 20 and 25 minutes of ads and trailers before the movie starts. “
His advice is to be in your seat at the right time so that “you don’t run any risk of missing the start of your movie. “
“It’s usually 24 minutes”
Karen Stacey, managing director of Digital Cinema Media, which supplies advertising for Odeon, Vue and Cineworld, told Sky News that the wait is 24 minutes: 12 minutes for ads and 12 minutes for trailers.
This remains true regardless of time and day, as about 95% of DCM schedules are “exactly the same. “
“It’s very formal, it’s what consumers are used to,” he said. “By making it consistent in its length, other people are satisfied to come and check in with us. “
He said 24 minutes gave programmers enough time to prepare the film and allowed for more tiered access for audiences, while also generating revenue.
However, a duration of more than a part of an hour is “rare”.
“Theaters need to have as many movies as imaginable and they need to make sure they don’t end too late at night,” Stacey said.
“In my pleasure of racing with them, they are strict. “
Is there any regulation on length?
As the above suggests, there are no regulations or established procedures that regulate the duration of film advertising.
Kathryn Jacob, CEO, Pearl Film Advertising Company
“Some cinemas only show one ad, such as the BFI IMAX, and the maximum duration is decided by us through the cinemas themselves,” he told Sky News.
“The points that determine the length depend on the demand from advertisers and the films that a cinema may want to offer to the public in the projection trailers. “
Film policy is the key and, according to her, has shown that the public sees film advertising as “part of entertainment”.
Does the audience like the ads and trailers?
Mrs. Jacob is probably right.
According to a report published through DCM, advertising in movie theaters is more effective than in any other medium.
For a 60-second ad in the cinema, audiences will watch 48 seconds, which is a much higher proportion than on TV or social media.
It is also very reliable, as DCM mentioned a survey conducted through IPA Touchpoints that almost one hundred percent of respondents say they accept as true what they see in the cinema; By comparison, 75% accept it as true with TV commercials.
Film enthusiast Bill Boswell, who will pay £18 a month for an unlimited pass to Cineworld on the Isle of Wight, said he was pleased with the wait.
“I know those classified ads fund the running of the cinema,” he told Sky News. “Cinema is my escape position, so it’s smart for my intellectual aptitude and I wouldn’t need to lose it.
“If I’m watching the movie at home, I can use my mobile phone, but a movie on the big screen would capture all my attention, so I’m content with the pre-show ads. “
But what are the disadvantages?
The most important thing Boswell considers is your car, as the nearest Cineworld offers 3 hours of free parking.
“I would program 30 minutes of trailer and upside-down painting to be able to have compatibility with that, because cinema is already quite expensive,” he said.
“If the movie is longer than two and a half hours, I park outside the city and walk to the theater. “
Consumer expert Martin Lewis mentioned parking tickets as one of the problems in a 2019 tweet, in which he said he waited 33 minutes for a movie to start.
Responding to one user, he said that greater clarity would allow consumers to save on parking tickets and childcare services, while giving them “legitimate expectations. “
“And there are no unhinged studies to suggest that [movie ticket] costs can just go unnoticed — they’re set through market demand,” he added.
Are there alternatives?
If you need to see the pre-show in its entirety, your most productive bet might be independent or networked cinemas.
The Draycott Community Cinema, for example, is the village cinema of Somerset and is run by volunteers.
Committee member Chloe Haywood told Sky News that they are debating how long their pre-show will last.
They try to limit themselves to two short trailers, without advertising, although they plan to find a sponsor later this year.
“We found that he is preparing for the screening,” he said, referring to his brief pre-show.
“We have not made progress for a long time. They deserve to promote the next two movies, any local news you might be interested in, and then popular information about “turn off your phone. “
We’ve gained a lot of feedback after our in-depth analysis of why concert ticket prices are so high these days. . .
Here’s something you said. . .
Why do stadiums and events have to charge so much for food and drink? More than £8 a pint is undoubtedly outrageous and opportunistic greed. Britain is a real scam.
Lee J.
In the same way that football has become gentrified, music is being directed towards the wealthy and middle class: true enthusiasts like me are no longer sought after through agents like Ticketmaster.
Leader
The culprits are those who pay the prices, such as in coffee shops and other customer products. Stop paying stupid prices, they probably wouldn’t rate you!
Toby
Why can tickets with resale price be tripled or quadrupled?Were you recently gifted a David Gilmour-priced ticket for £600?
Gazelle
1970. . . $7. 50 to see Elvis in his heyday in Las Vegas. The greatest artist of all time. 2020. . . £300 to see Taylor Swift. La most hyped singer of the moment.
I know who was given the most productive treatment there!
Steve Elliott
A quick calculation shows that $7. 50 in 1970 is equivalent to $60. 61 today.
Then, a brief mention of Subway’s decision to replace its ordering procedure at all points of sale with electronic kiosks until the end of the year. . .
Some readers complained in our comment box, but when we asked our fans on LinkedIn whether or not they liked a self-service display, here’s the result. . .
Another one that had you painted contained quotes from the head of Emirates comparing Heathrow to a World War II airport. . .
Readers didn’t show much love for the UK’s largest airport, or any other airport in the country. . .
There will have to be a lot of adjustments at Heathrow! Especially with immigration controls. Long queues kill me, someone can’t wait 2 hours in line to get a permit, it’s absurd!
Cheka
Heathrow is not alone. Returning to the UK via Gatwick was a sobering experience. Floors in poor condition, weathered and dull paint everywhere. Wall graphics lack mental vision or dynamism. Narrow walkways and corridors. This doesn’t show the UK in a fancy light at all.
Frequent Flyer
Heathrow, an airport of the Second World War? Try to get off a plane with three hundred other people in Leeds Bradford and queue outdoors in the cold, pouring rain, trying to get through a small door that looks like an emergency exit. How complicated can it be to lift something?
Paula Blue
I totally disagree with Heathrow being as the president says. Have you ever visited Manchester Airport?
AJ
The main challenge for HMRC on Monday was that 500,000 families did not get their child allowance on time. Several readers have written with their views. . .
So are they going to pay compensation? How would they impose a penalty on us for late payment. . .
CyberTuck
HMRC? Apologise? Because of an error in the calculation of tax credits, I just got paid for six years. And as for child support. . . I can’t even start talking about it without crying.
LWE
Is there a government CP formula in this country that works as it should?
Tudor1
Unfortunately, I don’t have children, but if I told HMRC that I’m “sorry” about this issue, I’d probably feel very violent. In those days we receive many excuses that surely mean nothing (unfortunately).
Gillydhill
Confirming that the issue had been resolved on Monday afternoon, HMRC said: “We are very sorry that some consumers have not obtained their planned child benefit as planned and we sense the fear and hardship this could have caused.
“We have resolved the issue and affected consumers will receive their bills on Wednesday morning. “
This week’s news calendar is governed by the electoral crusade: the first leaders’ debate will take place on Tuesday evening.
Rishi Sunak applauded his supporters by saying that Labour would raise taxes by £2,000.
Sir Keir Starmer, in the opinion of most observers, was too slow to respond, but the claims began to crumble the next day.
Analysis of the Conservatives’ calculations by Data and Economics editor Ed Conway suggests that the cumulative £2,000 was spread over 4 years, so £500 a year might have been a more suitable figure for the Prime Minister to throw at his opponent.
In concluding his article, Conway said the figures are “probably not credible”; however, if the same method as the Conservatives were used, it would show that they have increased taxes by £3,000 a year in this Parliament. Or £13,000, if you wanted to provide the figures in the same way that Mr Sunak did in the debate.
Read Conway’s full investigation here. . .
Some distance from Westminster, all 20 countries that use the euro saw their rates fall this week, with the European Central Bank outperforming the U. S. Federal Reserve and the Bank of England.
Lately, markets have been pricing in a rate cut in the UK for September. Meanwhile, British tourists could gain advantages from a weaker euro against the British pound.
Business presenter Ian King believes that a potential weakening of the euro could have wider implications.
He explained: “This carries risks, especially in terms of the growing burden of imports, especially energy, which is priced in dollars, which in turn can lead to an increase in inflation. “
The value of exports to the United States could simply fall, which could hurt American companies.
King continued: “A weaker euro would also bring dangers in an election year in the United States in which Joe Biden and Donald Trump, his rival, will try to outdo others with protectionist policies. “
Read their full research here. . .
The Money blog is your place to get customer news, economic analysis, and everything you want to know about the standard of living – bookmark news. sky. com/money.
It works with live updates every day of the week, while on Saturdays we cut back and offer you a variety of weekend readings.
Check them out this morning and we’ll be back on Monday with current news and features.
The Money is composed by Bhvishya Patel, Jess Sharp, Katie Williams, Brad Young and Ollie Cooper, with sub-editing by Isobel Souster. The blog is edited by Jimmy Rice.
The BBC’s content division is among the contenders in the race to buy the television production company that owns the rights to The Gruffalo.
Sky News has learned that BBC Studios is in the process of selling Magic Light Pictures, which won 3 BAFTA awards and 4 Oscar nominations.
The auction is organized through Gotham Street, a store specializing in media transactions.
Several bidders would also be concerned about the procedure given the quality of Magic Light’s content library, which includes several works by The Gruffalo creators Julia Donaldson and Axel Scheffler.
The Gruffalo has one of Britain’s best-known children’s characters, which tells the story of an adventurous mouse who fends off a variety of potential predators by telling them about a supposedly imaginary creature called the Gruffalo.
In the 2011 sequel, The Gruffalo’s Child, the mouse scares a young Gruffalo through the shadows into commissioning him a giant edition of himself.
Both films were distributed worldwide through Magic Light and, along with Gruffalo’s original books, generated significant sales profits as well as a theme park charm at Chessington World of Adventures.
Whoever allegedly encouraged the stalker in the hit Netflix series Baby Reindeer is suing the streaming platform for $170 million (£133 million).
The series is said to be based on the real-life reports of Richard Gadd, who stars as opposing stalker Martha Scott.
Fiona Harvey, 58, says she’s the inspiration for Martha, who starts harassing Gadd after he pours her a loose cup of tea at the pub where she works.
In the lawsuit, Harvey accused Netflix of spreading “brutal lies,” adding that she was a “stalker convicted twice and sentenced to five years in prison. “
“The defendants told those lies and never stopped, because it was a bigger story than the truth, and the most productive stories made money,” it reads.
“Because of the defendants’ lies, misdeeds and reckless mistakes, Harvey’s life has been ruined. “
Sky News’ US spousal network, NBC News, reports that the lawsuit describes the show’s claim that “this is a true story” as “the biggest lie in the history of television”.
“Netflix destroyed a woman, alleging, among the allegations, that she was a convicted woman,” Richard Roth, Harvey’s attorney, wrote in an email.
“He never contacted her. He never verified the facts. He never made the slightest effort to know his ‘true story’!”
The lawsuit seeks actual damages and compensatory damages of £50 million (£39 million) each, punitive damages of £20 million (£16 million); as well as “all the profits” of Baby Reindeer for 50 million dollars (39 million pounds sterling).
A Netflix spokesperson told Sky News: “We intend to approach this case vigorously and defend Richard Gadd’s right to tell his story. “
The directors of The Body Shop intend to close the sale of the long-suffering cosmetics store until the end of the month, even when its former owner is hesitant to make an offer for the purchase.
Mark Kleinman, editor-in-chief of Sky News, has learned that FRP Advisory, which while managing the channel’s insolvency in January, had requested indicative offers until next Tuesday.
British businessman Mike Lynch has been acquitted of all fees by a U. S. jury in a high-profile fraud case similar to the sale of his software company Autonomy to Hewlett-Packard (HP) in 2011.
Dr. Lynch, who was extradited to the United States to stand trial just over a year ago, acquitted along with a former financial leader, Stephen Chamberlain, who was facing the same charges.
They were charged with conspiracy and attempted fraud in connection with the sale of £8. 3 billion to HP, a deal that has since been the subject of legal proceedings.
The Labour Party promised to get more young people to the top of housing by launching its “freedom to buy” programme on Friday.
The party is pledging to make permanent the existing loan guarantee formula, in which the government is responsible for people who cannot save large deposits, if it wins the July 4 election.
Meanwhile, the Conservatives are promising a tax cut for parents by raising the threshold beyond which families will have to pay a child benefit tax.
The existing formula means that if one parent or the spouse of one parent earns more than £60,000, they start paying child benefit for people with high incomes and lose all these advantages when their earnings reach £80,000.
But if the Conservatives win the July 4 election, they have promised to raise the threshold to £120,000 before any tax is paid, and to £160,000 before the benefits are withdrawn, and base it on the source of income of relatives. source of income. individual.
Have you ever wished you had your own fort on a Victorian island?
Well, now you can, as two of them are indexed with a consultant value of £1 million.
Fort Spitbank in Hampshire and Fort No Man’s Land off the Isle of Wight have all been auctioned and can be purchased, or in pairs if you can’t decide between the two.
During the Second World War, the forts were used by the Portsmouth shipyards.
No Man’s Fort is particularly gigantic and presents itself more as a business opportunity, however, Spitbank offers nine giant bedrooms spread over 3 floors and can potentially serve as a personal home for the right buyer.
No Man’s Fort has its own classic English pub, nightclub, and helipad, while Spitbank Fort naturally boasts a wine cellar, as well as a pool and spa complex.
“Throughout my career as an auctioneer, I’ve seen a number of maritime forts come to market that have fetched impressive prices as buyers have searched for those trophies,” said Robin Howeson, director of Savills Auctions.
“Having been lovingly restored by the existing owners, No Man’s and Spitbank Fort constitute an exceptional market value, estimated at £1 million.
“Both offer an opportunity like no other: a waterfront location, up to 99,000 square feet of space, and the ability to champion the heritage and legacy of those iconic maritime structures. “
The taking of position on June 18.
If you missed the general sale but need to pick up a last-minute ticket to Taylor Swift’s exhibition in Edinburgh tonight, you might be charged a whopping £4,000.
Fear not, though, as it’s possible to get a price for just £271 lately, if you settle for a somewhat limited view.
We check Viagogo resale for the latest prices, exact at 10:30 am.
As is the case with popular tours indexed on resale sites, many tickets are sold individually. So, if you’re happy to spend only tonight on your own, you’ll most likely get a ticket.
For context, a general sale price ticket costs between £80 and £160 depending on where you are sitting or standing.
As it stands, the cheapest seat with surprising prospects of the level is lately on sale for £323.
A single ticket costs £271, but has a “limited view”.
Bringing a crowd
If you need to take it with you, the pair of cheaper tickets with no limited prospects will charge you a total of £1,706.
However, if you’re happy with a limited or limited view, you can pay the cheaper value of £538 for the pair (£269 each).
You can buy up to 4 tickets on the same domain for £303 (£1212 in set) for a limited view, or £555 (£2220 in set) for an unobstructed view of the stage.
Getting to Action
Standing tickets are highly sought after given their proximity to the stage.
As mentioned at the beginning of this article, a frankly positive distributor indexed four general admission tickets for a staggering £4,256 (in the “floor” segment shown on the map below).
However, you can get even closer: there is one price ticket left in the separate segment to the left of the £651 level and to the right of £559.
A precautionary measure
Ticket resale sites, Viagogo added, have already been accused of “scamming” consumers, fearing that consumers will simply be turned away from venues due to restrictions on secure resold tickets.
The company reported in 2019 that it wanted to make several changes to the way it collects and presents pricing information on its site.
It has since pledged to comply with UK watchdogs and now offers a “100% order guarantee [that] covers both buyers and sellers”.
If you’re happy to pay more for last-minute tickets, be sure to buy them through a site that offers such information and watch out for scams.
U. K. real estate fell 0. 1% between April and May, according to data from lender Halifax.
Analysts had expected a drop of about 0. 2%, while last week rival lender Nationwide said its measure of space costs rose in May after falling in the past two months.
In the 12 months through May, it rose 1. 5 per cent, Halifax said, faster than a Reuters poll’s median forecast of an annual increase of 1. 2 per cent.
“Market activity remained resilient during the spring, supported by a strong expansion in nominal wages and some signs of rising confidence in the economic outlook,” said Amanda Bryden, head of mortgages in Halifax.
The stability of space costs over the past three months gives buyers and sellers more confidence, he added.