When Paul, John, George, and Ringo landed on American soil in 1964, Beatlemania spread across the United States. With Taylor Swift up to the task this summer for the European leg of her Eras tour, the continent is in the midst of a widespread tantrum from Taylor.
Not only does the “Shake It Off” singer take her catalog of hits with her on a 15-city getaway, but thousands of Swifties also sign up for her on the trip, bringing with them their passports, sequined skirts and chunky purses.
While the European leg of Swift’s excursion is close to the behemoth that swept North and South America in 2023 (between March and December last year, it was the first excursion in history to earn more than a billion dollars), the economies in places like Dublin and Warsaw are going to revel in seismic shifts.
Zurich, Switzerland, where the megastar will perform on July 9 and 10, is another destination that is expected to feel the “Taylor Swift effect”. The power around the Dolder Grand, a Forbes Travel Guide five-star hotel just 8 kilometers from the Letzigrund stadium, is already electric.
“We expect one hundred percent occupancy while Taylor Swift is in Zurich,” says Joachim Schweier, the hotel’s senior director of marketing and communications. “These concerts have a direct effect on bookings, as enthusiasts travel all over the world. to see your favorite artists. The Dolder Grand and the city of Zurich are preparing for an influx of tourists on those dates. These main occasions draw attention to the destinations, which has a positive impact on the city’s hotels, department stores and restaurants. .
Of course, the fact that enthusiasts stick to their favorite artists is far from a new phenomenon. Devotees of Janis Joplin and Jimi Hendrix thankfully traveled on vacation to a farm in Bethel, New York, in 1969 to attend Woodstock. Every year, other people from all over Europe migrate to Somerset, England, for the Glastonbury Festival. Still, the effect that Swift, Beyoncé, and a few other big names are having on travel plans today is unprecedented. Dolder Grand room rates start at $1,940 on July 8. , the day before Swift arrives on stage. Prices drop to $840 once she leaves for Milan.
We all know that hotel rates vary depending on the main events. What’s less well known is that festival organizers play a balancing role between staying and staying afloat. “But if we need to give those enthusiasts the best experience, we can’t be the only ones. “The ones who pay for it,” says Jason “J” Carter, founder of Dallas’ new TwoGether Land festival and Atlanta’s famed One Music Fest. Janet Jackson and Kendrick Lamar headlined this new two-day exhibition that welcomed around 100,000 music lovers in 2023. Although the 2024 program will not be announced until July, anticipation is being prepared. The same goes for rumors about the value of tickets. “If necessary, it has to be a collective effort,” Carter says. “But it’s worth sensitivity. “
Still, he insists, “Janet and Kendrick, it’s not cheap! These artists make millions of dollars, don’t they?They charge millions of dollars to produce. Everything is connected. Everything is connected. The value of the ticket directly reflects the skill you see in the level and the charge of setting up that thing.
If you’re thinking of attending One Music Fest (October 26-27), fly to Chicago to attend Lollapalooza, stop by SZA (August 1-4), or head to the Festival d’été de Québec to headline Post Malone in Quebec City. (July 4-14), know that this is a rich investment related to it. Between concert tickets, flights, hotels, food and merchandise, the U. S. Travel Association has been able to buy the U. S. The U. S. estimates that the average Swiftie is $1,300 among local economies. But as more and more people yearn to travel experientially, many other people don’t hesitate to pull out their credit cards.
Summer heats up with music and festivals.
Leilani Brown is one of his fans. The strategic advisor and business trainer has been “in search of sound” for years, traveling from her home in the Charleston area to hear Roy Ayers in Los Angeles and watch The Roots perform in Philadelphia. on the road. Whether it’s opting for the right partner (“Make sure your partner is a true music lover”), locating smart seats (“VIP is a must for increased seating, visibility, and access to restrooms”), or packing practical clothes (“Wear layers and bring clothes you’re not afraid to throw away”), Brown knows that things have to go in harmony to make the vacation a success.
Another key for enthusiasts driving or flying to an exhibit is an undeniable but overlooked tip: enjoy the experience. Just because you paid a small fortune for a bracelet doesn’t mean you have to see every single act. Take breaks. Your rhythm. ” This is an exciting journey, not a journey of paintings,” says Brown. “Leave it to chance: eat, drink, shop, and sleep as you please. “
And that’s where elegant homes like Rhode Island’s Castle Hill Inn come in. Located just an eight-minute drive from Fort Adams State Park, the beloved Newport Folk Festival (July 26-28), and the Newport Jazz Festival (August 2-4). ). ), the four-star hotel has been welcoming music lovers to its premises for decades. After watching Hozier and Killer Mike concerts, concertgoers head to venues like Terrace Bar and Mansion Bar, while the venues keep the party buzzing with craft cocktails and a local jazz trio that plays until the last moment in the evening.
“The city prides itself on being welcoming,” says Brian Young, CEO of Castle Hill Inn. “During the summer there is a large influx of people. They’re all here for a truly glorious reason. For the folk festival, a lot of other people tend to come by bicycle. They leave their car on the outskirts of town and bike all the way and just enjoy all that Newport has to offer.
The Newport Folk Festival is a wonderful time.
In Zurich, while there’s nothing specific about Swift in the Dolder Grand’s plans, the hotel is buzzing with excitement for its 125th anniversary and also celebrating the seasonal reopening of vegan restaurant Blooms. The restaurants have the best occupancy levels this time and propose that travellers book their accommodation before arriving in Zurich,” says Schweier. “The Dolder Grand welcomes these artists and visitors to the hotel and the city. “
Swift will close the European leg of the Eras Tour on August 20 in London. He will then perform in Miami, New Orleans and a few other North American cities before concluding his tour in Vancouver in December. But even when Swift unplugs the microphone, it doesn’t mean megastar excursions will stop it. Billie Eilish will be touring this fall and winter. It’s still imaginable that Beyoncé would film for Cowboy Carter. And with rumors of Rihanna returning to the studio, we can probably expect to see the pop sensation fill the arenas again soon, too.
“Megastars like Beyoncé energize people,” Carter says. “You prefer to go abroad. If you’ve forgotten how live music makes you feel, Beyoncé will remind you. The preference or taste for enjoying connectivity with other music almost increases. “Lovers and your community. You prefer to do it over and over again. It can be addictive.
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