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The most productive eCommerce builder is Wix, as it offers an impressive array of features, physically powerful email marketing to attract new visitors, and seamless integration between in-store and online shopping, thanks to its own POS products, as well as 24-hour visitor support, 7 days a week.
However, Wix is rarely the only option available. We’ve done hours of in-depth research on the most productive online eCommerce page developers to give you all the data you need to make an informed decision. We’ve reviewed everything from features and pricing to security and ease of use, so you won’t want to analyze the dozens of free trials offered by other providers. Here are our top three picks:
Wix is wonderful for small eCommerce businesses. Shopify is wonderful for eCommerce businesses. Squarespace is wonderful for marketing functions.
With eCommerce spending set to reach an all-time high in 2024, setting up your online store correctly can make a big difference. Read on to find out how the most productive developers on the market compare to building a store and increasing your business’s profits. You can also get personalized advice by answering our combination questionnaire about the builder.
In this guide:
Wix
buy
Square space
host
Let’s go daddy
Wholesale trade
Online seat
$27$24. 30 with code “TAKE10”
$1 for the first month
$27/month$24. 30/month with code ‘TC10’
$2. 49/month (79% off)
$9. 99/mo.
$29/mo.
Gratis
With so many high-quality online eCommerce page developers on the market, choosing the right one for your business is rarely a simple task. To make the buying procedure a little less intimidating, below are some vital points to keep in mind before making your final decision.
We’ve ranked the most productive developers based on their overall potential; However, the right solution for you will depend on a variety of factors. Below are some vital considerations:
If you’re already intimidated by the idea of employing an online page builder, you may be looking for an easy-to-use online page builder option rather than one with physically powerful features. Fortunately, we did some research and found that Squarespace is the easiest to use online page builder.
The undeniable beginner-friendly drag and drop ability to fully customize the site and the ability to edit templates once live make it much better than Wix.
We put each and every online eCommerce page builder through rigorous testing and a research program to eliminate the wheat from the chaff. Based on our extensive testing, here are our favorite online eCommerce page builders:
There are actually two tactics that can be adopted in this regard: Wix is the most productive online page builder for eCommerce, and it’s the most productive time to create online pages. It offers more online page features, more wonderful design features, and more physically powerful assistance and help. features than any other provider we’ve tested. If you need to start promoting online, Wix can help you do it seamlessly and at a great price.
To be honest, though, Wix didn’t end up at the top of our search for advertising features, an honor bestowed on Shopify for its wide variety of eCommerce-specific features. That’s why we think Wix is better suited for small businesses than large ones. e-commerce companies. Still, since Wix offers a lot across the spectrum when it comes to building and a very respectable array of promotion features, it still deserves our most sensible recommendation if you need to start building an online store.
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Wix will offer a variety of AI features implemented over the past year, which will create an entire online page for you from just a few undeniable questions. Neither Shopify nor Squarespace will offer this feature at this time, nor will they offer others. AI features to help you build your site.
Our entire team found Wix’s editor to be incredibly undeniable for customizing text and images. Source: Tech. co User Testing
Wix offers the maximum number of online POS templates with 19 options. A template will provide you with the basic design and then you can customize it with new text and photographs for all your products, as well as tactile bureaucracy and additional pages to do so. your own.
There are also many royalty-free photographs that you can use. Wix’s drag-and-drop editor makes everything a breeze to organize. Check out this instructional video from Wix’s YouTube channel:
Another great merit of Wix is its options for visitors. You can succeed with your reps 24/7 in virtually any medium, adding phone, live chat, and social media. Also, this type of service is rarely just for expensive plans, so you can get this point of support at a relatively low price, especially compared to competitors like Shopify, which charges a minimum of $30 per month for 24/7Array.
Wix introduced its AI chatbot in late 2023, and it works by asking you a series of fundamental questions and then generating a site with a variety of components, based on your answers. This allows you to get on your way in a matter of minutes.
Perhaps the most frustrating thing about Wix is the inability to edit templates once you’ve published your site. This means that once you’ve chosen a template, which is the pre-made basic design theme you choose at the beginning of the process, you may not be able to access another template if it replaces your mind. You’ll have to start from scratch with a new template or customize it manually. This can make the pre-launch experience stressful if you’re unsure of your design.
Wix compensates for this by giving you a lot more creative freedom in the early stage than its competition (like Shopify), as it includes plenty of templates to choose from, helping you choose the right one. This reduces the risk that you’ll have to replace your site’s template before you go too far; However, the ability to make adjustments to the template after publication is still a feature that beginners to the online page building game would gain advantages from.
From an eCommerce perspective, Wix is rarely ideal for larger businesses that want to sell a lot of products, as it limits the number of products you can sell to 50,000, even with the max plan. Also, unlike Shopify, it doesn’t offer a lot of stock control features, so enterprise-level features are only available to Wix.
Wix’s eCommerce capability works on desktop and mobile publishers. Source: wix. com
Wix offers 3 pricing plans that allow you to create an online store, each with an ever-increasing number of eCommerce features to enhance your experience. Overall, Wix offers competitive pricing, the Business Elite plan at $159 per month really sets the bar. A little better compared to other competitors on this list. Only Shopify offers a more expensive plan, the $299 Advanced plan, and offers many more promotion features.
However, the $27 per month Core plan and the $32 per month Business plan are quite popular for the industry and provide a physically powerful set of online page-building and promotion features for your business. Keep in mind that no matter how much you pay for Wix, you’ll be limited to just 50,000 products, while Shopify and Squarespace will offer unlimited products.
Check out our Wix pricing for more information.
Free
Light
Heart
effort
Business elite
Gratis
$17/mo$15. 84/mo. with code TAKE10
$29/mo$26. 10/mo. with code TAKE10
$36/mo$32. 40/mo. with code TAKE10
$159/mo$143. 10/mo. with code TAKE10
1
2
5
ten
15
In our research, we rated Shopify as the highest for promotion features, as it offers an unparalleled variety of eCommerce-focused features to build your online store, adding unlimited products, a customizable POS interface, and built-in product bundles. It is ideal for established businesses to expand online, as it simplifies complex inventory management.
Shopify combines top-notch sales channel integration with an undeniable and intuitive user interface, and offers excellent reporting tools to optimize your sales. What’s more, the vendor is virtually unrivaled when it comes to integrating sales channels into a single online platform, with features to combine Facebook, TikTok, Pinterest, Instagram, Spotify, YouTube, Snapchat, Google, Amazon, Walmart, eBay, and Etsy. For all those reasons, we’ve called Shopify the most productive choice when it comes to large-scale eCommerce. business.
Check out our Shopify POS for more information.
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The reason why Shopify is the preferred choice for so many large online or out-of-the-box retail stores is that there is no other provider better placed to make it easy to upload and manage large quantities of products. Wix imposes a limit on the products sold, but Shopify allows an unlimited number of products, so it’s wonderful for giant businesses. Simply put, if you’re more interested in promoting a lot of products than on a site that looks exactly the way you want it, Shopify is the online eCommerce page. builder for you.
Best of all, with their Shopify Payments system, you can track everything from sales on Instagram, Google Shopping, and even actual transactions at the point of sale. That’s right: if you have a physical store, you can manage all your sales, inventory, and accounting through one platform. Shopify also allows another hundred payment gateways if you don’t use Shopify payments, but there will be a payment transaction to pay.
Shipping is another feature that Shopify has built-in, with tons of ordering options. For example, Shopify’s carbon-neutral shipping option is wonderful for businesses that are tracking their environmental footprint. Wix is rarely far behind, but you still want some apps. to help you accept banknotes from all over the world, as they only allow a maximum of 10 coins. Shopify, on the other hand, accepts more than a hundred different currencies.
Shopify offers tons of top-notch marketing features. We found that their AI-generated email marketing tool is a wonderful way to temporarily increase logo awareness. Source: Tech. co Tests
While it’s not as smart as Wix in terms of design, Shopify is still better than many other eCommerce platforms in this regard. It offers many other online eCommerce page templates, all of which are optimized for mobile devices and can be easily edited. In fact, despite all those promotion features, we found Shopify to be less difficult to use than Wix, largely due to the lack of customization in Shopify’s design functionality.
To see for yourself, take advantage of Shopify’s free trial (followed during your first month for just $1) and check out the video below:
In May 2024, Shopify added a new feature that allows users to automatically settle invoices when an order is completed, rather than directly at checkout. This helps to motivate some trust in the visitor and allows users to provide more accurate monetary reports.
While our testers got higher ratings for Shopify than Wix for user experience, Shopify definitely has an express niche in terms of features. One user who participated in our user tests described it as “the opposite of Wix,” with a strong focus on management. stock integrations and sales channels than the actual design of the site.
The biggest problem for Shopify, however, is that it’s more expensive than most of the other providers on this list. While its most reasonable eCommerce plan costs $29 per month, its app library, which allows users to take advantage of virtually any and all of them. The e-commerce feature they come up with is also unreasonable. This, combined with the lack of built-in apps available from the get-go, means you might end up ending up a lot on Shopify.
Transaction fees charged through the provider when you don’t use Shopify Payments can range from 0. 5% to 2%, adding to the lack of affordability, especially in a market where competitors like Wix and Squarespace don’t enforce it.
Check out our Wix vs Shopify consultant for more insights on our two eCommerce builders.
A product page on a Shopify website. Source: Shopify
Shopify offers three main pricing plans, but as we mentioned, they’re expensive. The basic plan of $29 per month is one of the most expensive starter plans in our research, while the complex plan of $299 per month is by far the maximum. dear plan on this list.
Shopify offers other plans, but we recommend sticking with those two plans, as they’re the most productive and suitable for eCommerce. If you use the “$1 for the first month” offer, you have a long way to go to see if the features actually meet your needs. .
Finally, it’s worth mentioning Shopify POS, which is a software that can be used for in-person sales and also integrates with Shopify’s payment and eCommerce services.
Check out our Shopify POS pricing advisor for more details on their pricing.
Basic
buy
Advanced
$29/month $1 for the first month
$79/month $1 for the first month
$299/month $1 for the first month
$39/month $1 for the first month
$105/month$1 for the first month
$399/month $1 for the first month
2
5
15
Basic
Standard
Advanced
2. 9% 30¢
2. 6% 30¢
2. 4% 30¢
2,7%
2,5%
2,4%
2%
1%
0,5%
You may be forgiven if you think we incorporated Squarespace by mistake. It’s primarily an online page builder designed to give you a fancy online profile, not an eCommerce platform. However, we found Squarespace to be a very competent online store builder, thanks to a large component of its plethora of marketing features, it adds an AI-powered tool, dubbed Squarespace AI, which aims to create marketing copy instantly.
While it doesn’t win in our Wix vs. Squarespace comparison, our internal tests showed that it performs better than some of the compromised eCommerce page developers like BigCommerce in sales. In fact, we found that it has quite similar advertising characteristics. to Wix, having made a huge improvement to its features since we last tested it, thanks in large part to the addition of unlimited products and multi-channel promotion.
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Squarespace is one of the most advanced online eCommerce page developers we’ve tested, probably due to the platform adding more and more AI features, making it easier to create an online page in just a few steps. Squarespace is the most productive online page builder for beginners, thanks to its remarkable ease of use.
Squarespace’s compatibility with Square POS, one of the largest POS providers, also allows you to process money and card bills that integrate with your online store. This can be a huge advantage for any business, especially brick-and-mortar stores. Yes, some features have their own built-in POS system, such as Shopify, but this flexible integration can be a big deal considering Square is a very popular choice.
Squarespace’s most well-known merit is that it offers some of the best-looking online page builder templates on the market. All Squarespace templates are designed in-house and fully optimized for cell phones, tablets, laptops, and PCs. Many of them are designed specifically for online e-commerce pages, so getting started will be a breeze.
As we discussed earlier, Squarespace is at the forefront of leading providers when it comes to marketing and promotion tools. The platform offers built-in search engine optimization (SEO) features, which help your store’s ranking on the internet; Social media integrations to drive more traffic to your page. and a flexible integration with Mailchimp, a leading email marketing tool. Since most other eCommerce website developers don’t offer those benefits, Squarespace may be the most productive eCommerce website builder for your team, if you’re looking to maximize success. in their business.
In April 2024, Squarespace introduced a wide variety of new eCommerce features designed to make more money for marketers.
“At Squarespace, we’re building a flexible toolset to enable the next generation of marketers and creators to connect, monetize their work, and grow their businesses effortlessly. “– Paul Gubbay, Chief Product Officer, Squarespace
Some of the new features come with the ability to set up a paywall on your blog, allow video subscriptions, and organize and prioritize content. The new features hope to provide recurring earnings to those who use the platform to create.
While Squarespace offers unlimited product and stock management, other providers do it a little better. Shopify, for example, offers wishlist features and product bundles to customers, while Squarespace does not. In addition, Shopify offers more physically powerful analytics and allows users to see the ROI of marketing campaigns directly in the software.
In general, Squarespace is rarely the best choice for handling large amounts of inventory, but it’s a better choice for businesses that sell virtual items (like event tickets) than physical items (like bags).
Squarespace offers three pricing plans that support eCommerce features. However, the most affordable, the $23-per-month Business plan, charges a 3% transaction fee, while the next two plans, Commerce Basic ($27 per month) and Commerce Advanced ($32 per month) have no transaction fees.
Squarespace is a wonderful option, with low-priced plans and plenty of features.
Want to know more? Read our full review of Squarespace for eCommerce or check out the pricing table below:
Personal
effort
Basic
Advanced
$16 $15. 84/month with code ‘TC10’
$23 $20. 70/mo. with code “TC10”
$27 $24. 30/month with code ‘TC10’
$49 $44. 10/mo. with code “TC10”
$23 $20. 70/month with code ‘TC10’
$33 $29. 70/mo. with code “TC10”
$36 $32. 40/month with code ‘TC10’
$65 $58. 50/month with code “TC10”
N/A
3%
0%
0%
The cost of affordability can’t be overstated when it comes to building an online store, and Hostinger delivers it in spades. Between the low initial value and the absence of transaction fees, local businesses in particular can keep their budget intact while promoting products and facilities online. In addition, the company offers special offers that allow you to get a page online for less than $3 per month.
However, at this price, of course, there are some limitations, which is why we propose it only for small businesses, namely the very limited marketing features for email and ads. Still, with a fairly intuitive interface, enhanced promotion features, and many AI features, Hostinger will seamlessly meet your fundamental eCommerce building needs.
Check out our Hostinger for more information.
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From the perspective of an online eCommerce page builder, Hostinger has a lot to offer. It’s not hard to find transaction fees on this list, as Wix, Shopify, and GoDaddy all mandate them for all pricing plans. In addition, Hostinger offers a wide diversity of templates covering 18 other industries, more than any other builder in our research, for Wix, which has 19.
In addition, Hostinger is focusing on new AI features that are being rolled out to developers across the industry. You can create a live site in less than 60 seconds with those features, and all you want to do is answer a few short questions to get rolling. .
Hostinger’s AI heatmap has given me valuable insights into user engagement on my website. Source: Tech. co Tests
While we really like Hostinger, the online page builder definitely lacks some key features that some users would possibly consider as a deal-breaker. For starters, there’s no email marketing feature. This means that either of you must sign up for some other service to attract and retain customers, or simply hope that word of mouth can keep you going. There are also no ad marketing features, so Hostinger is obviously not designed for general marketing.
Hostinger also lacks content tools and offers particularly fewer features than Wix, Shopify, and Squarespace. This means that you may not be able to provide your site’s content in the form of calendars, banners, charts, or tabs. So, hopefully, design is rarely at the forefront of your minds when you use Hostinger. This leads to some sites, especially those created through AI, looking for generic and unimpressive sites, especially compared to the beauties created through Squarespace.
Check out our Wix vs Hostinger for more information.
Hostinger is pretty straightforward in terms of pricing compared to others on the list, and it offers only one pricing plan that costs $11. 99 per month. However, Hostinger almost offers discounts on this plan, bringing the total charge down to $2. 49 per month. Best of all, you can get Hostinger for free for the first 3 months with some of those offers, which far dwarfs all the free trials on this list.
From a price perspective, Hostinger is a solid choice, however, the lack of complex features is indeed a factor if you’re looking to scale.
Premium quality
effort
N/A: No eCommerce functionality
Up to 500 products
If you’re looking for costs without sacrificing a lot of online store features, GoDaddy is a great choice for your online page building needs. For one, it reduces most of our more sensible starting pricing options for eCommerce features and helps keep costs down. low on all their pricing plans.
On top of that, GoDaddy has made some wonderful improvements, adding many features and design features that will make creating and managing your site easier and more efficient.
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GoDaddy is a solid selection for businesses looking to identify their online presence for the first time. The AI features available through GoDaddy were some of the fastest in our research, with the ability to have a site online and live in less than 30 minutes. Moments. Hostinger can do this in 60 moments, which is rarely much longer, but every moment counts if you need your site to be live now. In addition, their team of visitors was second to none, responding to queries in a temporary and expert manner. Minimize disruptions for beginners.
The most sensible thing about all of this is that GoDaddy scored the highest in our site speed analysis, beating out Wix, Squarespace, Shopify, and Hostinger in this category. This means that your site will load faster with GoDaddy than with any other builder studied in our research. And since slow load times lead to higher bounce rates, this sort of thing can make a big difference.
I was inspired by how much I can edit my template with GoDaddy. Source: Tech. co Tests
GoDaddy’s biggest problem is the functionality of the design. Although progress has been made recently, the overall experience is quite limited, preventing users from having much more to do with the actual look and feel of your website, adding the ability to customize checkout pages. This is especially true for AI-generated sites, which do indeed save you a lot of time, but definitely seem a bit generic.
Another GoDaddy issue is similar to security. For fraud, GoDaddy not only helps users discover it, but also requires consumers to report fraud to combat the problem. Essentially, the strategy is reactive rather than proactive, which means that the effect of fraud can be much worse for your business.
Check out our GoDaddy vs Wix page for more information.
GoDaddy offers a pricing plan that has eCommerce features. Aptly named commerce plan, it costs $16. 99 per month, which is particularly lower than the other features on this list. Wix, for example, costs at least $27 per month for basic eCommerce features. .
GoDaddy offers a Basic plan for $9. 99 per month, but there are no eCommerce features, so let’s move on.
Essential
Premium quality
Trade
$10. 99/mo.
$14. 99/mo.
$20. 99/mo.
BigCommerce, as the call probably suggests, should be thought of as an e-commerce-only online page builder. It offers promotion features comparable to Wix and Squarespace, as well as top-notch stock control features that rival Shopify, adding unlimited products, visitor wishlists. and multi-managed stock, which allows you to manage parts of product stock on the user or on the user. One app.
Unfortunately, this is where smart times end for BigCommerce. The online eCommerce page builder particularly lacks online page features, design features, ease of use, and assistance and options, scoring some of the lowest scores in our search across all categories. Even worse, BigCommerce is expensive, with a diversity of pricing plans that are almost the same as Shopify’s but offer fewer features.
All of this is to say that BigCommerce can be a smart solution if stock control is more for you than anything else, but if not, there are other features that are a better fit.
Read our Shopify vs BigCommerce consultant to see how eCommerce developers compare.
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Yes, you read that right: Square Online allows you to sell products online for free without subscribing to any of its paid plans, a benefit exclusive to this list. Some developers on this list offer free plans, but none of them allow you to create an online store and sell products without a paid subscription.
Of course, there is a problem with the fact that transaction fees are high and increase up to 2. 9% ($0. 30 for purchases). The most sensible thing is that Square Online Sales is very limited in terms of design features and scored the lowest in our studies due to the fact that it only has six templates, the smallest of all online page builders, so far.
Still, Square Online provides all the equipment you need to create an online store for free, which is wonderful for small businesses with nonexistent budgets that want to start promoting now. If you’re thinking of scaling even a little, there are no other paid features on this list that are worth the investment.
Check out our Square Online for more information.
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We take our unbiased studies and studies seriously, so you can be sure that we offer you the clearest and most maximum product recommendations.
After conducting an initial scan to identify the most relevant, popular, and established equipment in the market, we put it to the test with hands-on checks to see its true strengths and weaknesses. In this case, we verified ten construction products in 251 research spaces.
Based on years of market research and user needs, we have established an online page building test method that rates the product in six main survey categories and 33 subcategories; This covers everything from visitor feedback to design, ease of use, and much more.
When it comes to calculating a product’s final score, not all checkboxes carry equal weight, as we know that some facets are more important to our readers than others, and simply “nice to have. “After many hours, our procedure is complete and the effects allow you to find the most productive solution for your needs.
At Tech. co, we have several full-time in-house researchers, who re-run this testing process to make sure our effects remain true to their current ones.
Learn about our research.
Generally speaking, Wix and Squarespace’s cheapest eCommerce plans will charge you between $20 and $30 per month. Wix’s eCommerce plans, for example, range from $27 per month for the Core plan to $159 per month for the Business Elite plan.
Meanwhile, Shopify’s cheapest plan costs $29 per month, giving you a great eCommerce experience. However, their other plans charge $79 per month and $299 per month, which is a bit pricey, but you get what you pay for. The most comprehensive eCommerce online page builder available.
The higher-tier plans are designed for established eCommerce stores, with complexities that require additional features and profit margins that can support higher costs. So, you don’t want to worry about those premium costs if you’re just starting out.
Please consult our builder pricing advisor for more information.
These are the most productive platforms for creating an e-commerce site, but how can you actually create one?We’ll overlook all the things you need before, during, and after building your site. While the global e-commerce market is expected to be worth around $6. 9 trillion through 2024, there’s no time to waste.
Alternatively, you can take our online page builder quiz and connect with online eCommerce page developers that meet your specific needs.
Wix is the most productive eCommerce builder, with a huge variety of templates that is unmatched, as well as an extensive catalog of features and an easy-to-use interface. It’s a wonderful selection for small businesses and beginners, as it provides physically powerful AI equipment for construction as a reaction to some undeniable questions.
Shopify is another smart choice, offering an unparalleled catalog of advertising features and robust design features. It is ideal for larger companies, as it provides physically powerful stock control and reporting tools that can grow your business.
To learn more about those two providers, adding their other features and value points, check out our free comparison tool today.
A well-designed e-commerce site can increase your revenue. Research conducted through Shopify found a correlation between quality online store design and increased visitor loyalty. In fact, Shopify is so confident in its studies that it has put together a list of 39 points that all online outlets can use when choosing a design.
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