Germany have made an excellent start to Euro 2024. After beating Scotland 5-1 on matchday one, Germany secured their place in the round of 16 with a 2-0 win over Hungary. These two victories underline a positive trend for the German national team. a team, which is now unbeaten in six games (five wins and one draw).
The coach of the national team, Julian Nagelsmann, and the sporting director, Rudi Völler, together with the management of the German Football Association (DFB), played a key role in this positive development. Whether it’s the new pink jerseys, which have become the best-selling jerseys in the history of the national team, or the team’s announcement on platforms before the tournament, the national team is popular again.
This popularity is also felt inside and outside the stadiums. After Germany beat Hungary on Wednesday, fans sang the popular DFB Cup chant: “Berlin, Berlin, we’re going to Berlin. “There is a sense of euphoria and enthusiasts can be forgiven for believing that Germany is now heading for the latest in Berlin.
“We saw the fans marching in front of the hotel, there was a lot of noise in the stadium, that gives you a sense of intelligence,” Nagelsmann said after the match against Hungary. “This helps us, which is difficult because we have incredibly experienced and successful players, but it does anything with you. It moves you. Our task is to let enthusiasts keep dreaming.
The change in popularity is really remarkable. There is some other fact. While only 9. 23 million Germans watched Germany’s first match at the Qatar 2022 World Cup, Statista reported that 22. 5 million watched the opening match against ScotlandArray and 23. 9 million watched the second match against Hungary. These figures don’t come with people watching at public events or on streaming services like Magenta TV (Telekom).
These TV figures are a return to the Euro 2020 figures seen in the past. In 2021, when the last European Championships were held in Europe, many enthusiasts in Germany were still not allowed to attend matches in person due to the COVID-19 pandemic. . Then came the collapse of the television audience for the 2022 Winter World Cup.
With all this, there is a sense of closeness between the German public and the German national team. The question is whether the approach is sustainable. After all, Germany has yet to win anything in this tournament. The start was undoubtedly excellent, however, without the Nationalmannschaft reaching at least the semi-finals, the rise in popularity could be pulverized in the blink of an eye.
Manuel Veth is the host of the Bundesliga Gegenpressing podcast and the Area Manager USA at Transfermarkt. He has also appeared in The Guardian, Newsweek, Howler, Pro Soccer USA, and several other media outlets. Follow him on Twitter: @ManuelVeth and Threads: @manuveth
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