Adam Lubinsky is an emblematic figure of multimodal travel. When he commutes from Brooklyn to his Manhattan office, he effortlessly transitions from a folding motorcycle that he converted to electric and then onto the subway.
“It allows me to ride a motorcycle directly from my home to the airport or to a regional airport,” he says.
Lubinsky is one of the administrators of the design company WXY Studio. And he recently discovered that he is no longer the only one who owns a folding motorcycle or does multimodal. Leisure travelers have also jumped on the trend.
A new survey conducted by Enterprise in the United Kingdom found that more than a third of recreational travelers already use multimodal features. The study also shows that 42% of entrepreneurs need greater multimodal features for their business trips.
“This new study underscores that there is now a wonderful opportunity to maintain the status quo and expand the shared mobility ecosystem,” said Oz Choudhri, Enterprise’s Director of Mobility Solutions for the United Kingdom and Ireland.
A new study from Allianz Travel Insurance looks at Enterprise’s findings in the United States. Overall, two in ten travelers (20%) booked a mix of modes of transportation, from personal, rental, and recreational cars to flights, cruises, and bus or exercise trips.
“We’ve noticed that some Americans are opting for a combination of other modes of transportation this year to meet their summer needs,” said Daniel Durazo, a spokesman for Allianz.
Bottom line: multimodal has been around since the invention of the wheel, and that was a long time ago. But the concept of combining a rental car, an exercise, and even an electric scooter to get to your destination faster is relatively new. And being able to do all this from a single application is something that is only now beginning to gain traction among recreational users. This is the long term of transportation, experts say.
“Being able to choose between other opportunities and modes of transport gives us the opportunity to prioritize our values,” says Francesco Maria Cerroni, director of Buro Happold, which has studied multimodal transport.
According to him, the main objective of multimodal is to reduce time. But there can be many other benefits, such as energy consumption and saving money. And saving money may be just one reason why many recreational dealers are contemplating multimodal ground transportation options.
Companies are responding to demand. This is true for car rental companies, which are adjusting their fleets and adding new rental options.
“This may involve offering a wider diversity of vehicle types to meet other traveler desires, incorporating more sustainable features and tactics to better integrate with other transportation bureaucracies,” says Pallavi Sadekar, VisitorGuard. com’s chief operating officer.
Business Club in Aviemore, United Kingdom
Multimodal ground transportation is a mindset that some of the most progressive agencies (and ers) have recently adopted.
Take, for example, Jennifer Donati’s clients, who recently embarked on a trip to Switzerland with a strong multimodal component.
“Multimodal has made it easier for consumers to stop in other parts of the country in just five days: Zurich, Lucerne, Bern, Interlaken and Montreux,” says Donati, an advisor at OvationNetwork.
Although many providers are embracing this new trend, Donati says making multimodal plans still isn’t easy.
“The steering required extra effort on my part and I had to find the right car and check rental times,” he recalls. “Switzerland’s topography lends itself to multimodal travel, which is the way to get to know the country. “
Europe happens to be at the epicenter of the multimodal revolution. Nicole Cueto, a representative for Fora Travel, says she has noticed that more and more travelers are opting for many other strategies to get around, such as renting cars, bicycles, buses and trains.
“For example, instead of strictly flying and driving around Europe this summer, I have a couple who were really looking to see more of the countryside and enjoy their vacation through Europe. So they opted for an exercise vacation through the Italian countryside. as a component of your holiday, as well as a ferry trip to Albania from Corfu instead of a direct flight to Albania,” he says “Multimodal gives other people the opportunity to see more, avoiding airport delays and hassles such as. security”.
The London Underground, one of the multimodal systems for travelers.
Car rental companies have doubled their multimodal options. For example, Enterprise has an extensive network of branches and vehicles to ensure that other people have low- or zero-emission cars when they need them.
The company recently partnered with GO-HI in rural Highlands and the Isles of Scotland. Through the GO-HI app, consumers can book Enterprise Rent-A-Car and Enterprise Car Club vehicles, as well as access a variety of other ride-sharing features in the region. The app provides access to data on buses, trains, taxis, car rentals, car clubs, motorcycle rentals, airplanes, and ferries, allowing users to plan their trips with a single app. It also allows users to plan, book electronically, and pay for trips using other modes of transportation, all in one app.
“Our expertise and expertise allow us to adopt customized shared mobility solutions to meet the needs of consumers and businesses,” says Lisa Martini, Enterprise spokesperson.
The company also operates Enterprise CarShare, a membership-based mobility option that allows businesses to automate their transportation by replacing outdated vehicle fleets. In markets like the Greater Toronto Area, many Enterprise CarShare vehicles serve commuters in more than 25 neighborhoods.
Companies like Myoneautomobile, a German car rental company, have even incorporated multimodal transportation into their model.
“Our customers, for example, go to the nearest exercise station for a workout and drive the last mile to our rental office on an electric scooter,” says Michael Stalf, CEO of Myoneautomobile. “Then they rent us a car and continue their journey. “
And don’t worry about rideshares, which is always a popular choice among recreational travelers.
Dallas Area Rapid Transit Train: One of the multimodal trains in the United States.
Remember Donati, the travel consultant who planned a vacation in Switzerland?She points out a vital point. For now, planning a multimodal vacation isn’t easy, even if you’re in a future-oriented country like Switzerland. Chances are, you can’t plan everything in one app – you want to check exercise schedules and rent motorcycles from some other source. Even in Switzerland, multimodal travel is not very seamless.
Many municipalities and private companies are turning to the multimodal network. In addition to car rental companies, they try to connect to regional public transport networks. For example, Dallas Area Rapid Transit (DART) offers a variety of multimodal features including trains, buses, and cars.
Many urban spaces in the United States, such as New York, San Francisco and Washington, have well-developed public transportation networks. And some states, notably Tennessee, have pursued broad policies encouraging the use of multimodal travel. Even cities like Los Angeles, which haven’t had viable public transportation for years, are getting in on the action. (Check the latest directions map to see where you can go. )
Multimodal features remain few and far between for most domestic users. But with a little improvisation, you can get to your destination using car rental companies, rideshares, and public transportation. Sometimes, the key to effective improvisation is to work with a professional who knows how to fit in.
What other types of adjustments can you expect? Travelers expect that renting a car will be much less difficult in the age of multimodal travel. “Car rental companies like Enterprise and Hertz have simplified the transfer to and from the rental location,” notes Peter Vlitas, executive vice president of spouse relations at Internova Travel Group.
This is just the beginning. Tourism experts say that multimodal features are the future of tourism.
“By combining air, rail, bus and bicycle routes, we can create available and sustainable solutions,” said Jamie Wortley, senior vice president of advocacy and communications at the World Travel & Tourism Council.
Wortley says governments are investing in multimodal options, such as expanding bus and exercise routes. And users are taking note, and if they haven’t already, they soon will.
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