Food Expo kicks off next week with 4 themed days to explore endless lifestyle possibilities

HONG KONG, August 6, 2024 — (ACN Newswire) — Organized through Hong Kong Trade Development Board (HKTDC), HKTDC Food Expo, HKTDC Beauty

In addition, the International Conference on Modernization of Chinese Medicine and Health Products (ICMCM) will be held on August 15 and 16, organized through the International Modernized Chinese Medicine Association (MCMIA) in collaboration with HKTDC and ten clinical study institutes. The convention will share the latest industry knowledge and promote the progress of Chinese medicine.

Sophia Chong, Deputy Executive Director of the HKTDC, today revealed the highlights of the August events at a press conference and said, “The Food Expo has been a major event in the city for over 30 years and this year we have brought 4 themed themes through the shows, bringing an exciting delight to consumers who appreciate good food, healthy lifestyles and quality household products. This year’s exhibitors have made both efforts to offer a wider variety of products and engaging activities, to inspire local consumption.

Food Expo PRO – Create and join food business opportunities (August 15 to 17)

The 2d Food Expo PRO is open to professional buyers on the first two days, as well as to the public on the last day (August 17). This year, Food Expo PRO welcomes exhibitors from 26 countries and regions who will showcase the latest. food trends, facilities and technologies from around the world. With 20 pavilions of neighboring countries, including Japan and Korea, ASEAN countries, including Indonesia, Malaysia, the Philippines and Thailand, more remote countries, such as Mexico and Poland, and provinces of mainland China, including Fujian, Guizhou, Hunan, Sichuan and Zhejiang.

Beyond local foods and local delicacies, the Food Science & Technology Zone will showcase select and long-lasting food products such as health-preserving vegan poached eggs, custom-designed three-dimensional food products, and kitchen machines from local exhibitors. they come with lactose-free black sesame paste from Singapore as a substitute for chocolate sauce, functional low-glycemic flour from Thailand and in conditions to eat rice made from egg white with almost 0 calories.

The Food Tech Symposium will feature two sessions with the Hong Kong Association of Food Professionals, the Hong Kong Food Innovation

In line with the growing interest in halal foods, this year’s exhibition will involve making the halal food and beverage label accessible to shoppers. More than 90 exhibitors will showcase a diverse diversity of halal food products from around the world at Food Expo PRO and Food Expo. In addition to fried seaweed from Thailand and coffee from Indonesia, halal food products from other countries will be presented at the fair. These come with sea bream from Japan, instant noodles from Korea, agave nectar from Mexico, and produce from mainland China, Hong Kong, and the Philippines.

A seminar with the CEO of Halal Development Corporation Berhad (HDC) from Malaysia will talk about the opportunities and demanding situations of the Halal food market. Other topics will come with the optimization of Halal food production and origin chains, food certification, monitoring and regulation, the arrival of a clinical verification procedure in the existing Halal certification framework in Hong Kong and Hong Kong’s role in facilitating and selling the progression of the Halal food trade.

Hong Kong International Tea Fair: Taste the World’s Most Famous Teas (August 15-17)

The 15th Hong Kong International Tea Fair, also open to industry buyers on the first two days of the fair and to the public on the last day of the fair (August 17), will feature 4 pavilions: Sri Lanka, Fujian, Hunan and the First Pavilion of the Hong Kong and Kowloon Tea Trade Traders Association. Attendees can savor local organic teas from Hong Kong’s Kadoorie Farm and Botanical Garden, Wuyi Rock tea from Fujian, purple tea from Kenya, and Hadong black tea from Korea while exploring specialty teas.

At this year’s fair, the China International Tea Culture Exchange Association will host the first International Tea Culture Forum in Hong Kong. Under the theme “Bridging Cultures and Embracing the World with Tea”, foreign tea culture experts and academics from mainland China, Australia and Malaysia will gather to talk about the global progression of the tea industry, as well as its history and heritage. Also new this year is the inaugural 2024 International Tea Space Design Competition, organised through the Teaism Alliance Hong Kong. Shortlisted designs for the tea spaces will be showcased at the Tea Fair, giving the public the opportunity to vote for their favourites.

Another highlight of the fair is the 2024 Hong Kong International Tea Fair Tea Competition, which will award the champion, first runner-up, second runner-up and “best aroma” and “best taste” for teas decided in a blind tasting. through pro té judges. A free tasting will be presented on the morning of the public day on August 17. Other activities include the KamCha International Competition: Hong Kong (Hong Kong Region) Milk Tea Finals, seminars, tea tasting sessions, and tea art exhibitions.

Food Expo PRO and Tea Fair are expecting 110 missions representing 6,000 professional buyers from 26 countries and regions. Both exhibitions will operate under the hybrid EXHIBITION model, which will allow global food and tea buyers to connect through physical and online platforms. Click2Match, a smart business meeting platform, will facilitate online meetings from August 8 to 24. Scan2Match allows buyers to scan unique QR codes using the HKTDC Marketplace app to bookmark their favorite exhibitors, search for product data, and chat online or after the show.

Food Expo: taste the world and enjoy a new experience for your taste buds (August 15-19)

The 34th Food Expo, from August 15 to 19, gives the public the opportunity to taste the world’s most productive cuisines and specialties. The Gourmet Zone features seven amazing themed zones showcasing delicacies such as French red wine foie gras, New Zealand Imperial Salmon, Greek Fruit Yogurts, 100% Blue Mountain Coffee, Japanese Ise Vinegar, Dried Thai Mango, Wild Australian Abalone in Braised Brown Sauce, and more. The Premium Food Zone features more than 30 famous brands adding Chewy, CHOYA, Han Yin Hong, Kee Wah Bakery, Maxims, Nissin, On Kee, Original Taste Home Crafts, Tai Pan, Wing Wah and more, offering the newest products such as Tai Pan Snowy Mooncake 35th Anniversary Edition, CHOYA Umeshu Gold Edition and more.

13 Star Chef will host cooking demonstrations at the fair, featuring Menex Cheung, chef of China Tang;  Li Yuet Faat, Executive Chef of Ming Court (Cordis Hong Kong);  Lai Wei Hung, founder of Hung’s Delicacies and Master Hung;  Sandy Keung, chef of TABLE through Sandy Keung;  Elaine Ma, recipe author; and Marco Antonio Li Voti, chef de cuisine at Sabatini Ristorante Italiano (IFC) and more.

Media veteran Jacky Chan will host the Chef’s Dialogue on August 17, in which three Hong Kong celebrity chefs will share their culinary and gastronomic tips as well as culinary secrets with same-day cooking demonstrations. In addition, the exhibition will offer seminars, conferences, wine tasting workshops, demonstrations and gastronomic shows, offering a culinary experience.

Beauty and Wellness Salon – Discover the beauty of nature and take care of your mind, body and spirit (August 15 to 19)

The 8th Beauty and Wellness Expo will showcase quality products and add popular good-looking devices for home use, skin care brands, hair care products, fitness supplements and more. Visitors can enjoy on-site loose haircuts and head, shoulder and neck massages on a first-come, first-served basis.

This year’s new Body-Mind-Spirit Zone will provide an oasis for the inhabitants of busy cities. The Hong Kong Association of Floral Art Societies will showcase more than 30 exquisite floral artworks under the theme “Flowers – Delights” as well as floral art. workshops and demonstrations for the public. They will also be able to participate in experiential activities such as aromatherapy, making singing bowls, art therapy, painting and perfumery that relieve tension and their physical and intellectual shape through diversified advice. The Beauty

Home Delights Expo – Elevating Living Innovation (August 15-19)

Celebrating its 10th anniversary, the Home Delights Expo returns to showcase products and installations designed for quality of life. Shoppers and visitors can explore massage chairs, Wise House technology, fashion home goods, bedding, furniture and interior design installations. The Avenue des Délices has 30 exhibitors, including German Pool, Giormani, LAURASTAR, Osim, Tiger, Towngas, ZWILLING JA Henckels. The Creative Corner will highlight young, forward-thinking startups offering unique products such as carved scent stones, hand-drawn wall plaques and custom signage.

Four new themes with activities and product promotions.

For the first time, HKTDC has presented 4 new themed days of interprofessional exhibition offering selected activities and product promotions:

“Delicious Mainland China” (August 15): On the first day of the exhibition, visitors will delight in featured dishes from mainland China, such as “Delicious Sichuan” Sichuan Cuisine Sale, Jiangsu Sichuan Cuisine Sale and a tasting of Inner Mongolian dishes. Lamb accompanied by wine. Exhibitors will also showcase Fo Tiao Qiang, a gold brand from Guangdong, red meat knuckles in ginger vinegar stew and, a Hong Kong favorite, fish fillet with sauerkraut. Visitors will also be able to locate quality agricultural products from mainland China, such as Luochuan apples from Shaanxi, the home of apples, and sweet corn grown in the highest altitudes of Sichuan’s Qinba Mountains. The Ministry of Agriculture and Rural Affairs of mainland China and some mainland provinces and cities will also bring their local products for promotion.

“Happy Friday” (August 16): The occasion features award-winning mixologists showcasing their skills in making comfortable drinks. In addition, there will be wine tasting workshops, gastronomic demonstrations by master chefs, jumping shows and many photographs. of exhibitors in the Gourmet Zone will offer special costs for sake tasting, adding Wine Spirit Limited’s HK$1 Daiginjo Limited tasting, draft beer brewed by Hong Kong’s leading brewmaster and award-winning Japanese Ushsu, entertainment and all-day partying.

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“Wellness Weekend” (August 17-18): Visitors have the opportunity to adopt a balanced lifestyle over the weekend by attending a series of workshops and seminars, plus sessions on fitness tea making, management of food waste, wood paint and fragrances. in cloisonné enamel. bottle workshops and a convention on prevention and remedy of urban diseases through doctors. There will also be a special performance by an award-winning young latte artist. Visitors can view and try fitness and wellness products including ready-to-eat, low-fat, calorie-controlled Taiwanese meal packs, Thai ketogenic slimming coffee, sleep-inducing oils using ancient recipes, and lounge chairs. massage.

ICMCM – Debate on industry-academia-research collaboration and clinical research in traditional medicine (15 and 16 August)

The International Association of Modernized Chinese Medicine (MCMIA) has partnered with the HKTDC and ten clinical institutes to participate in the latest International Conference on the Modernization of Chinese Medicine and Healthcare Products (ICMCM). With the theme “Industry-University-Research Collaboration and Clinical Research in Traditional Medicine”, this convention provides valuable insights and data on Chinese medicine.

17 keynote speakers will talk about progression trends, clinical study achievements, success experiences, regulations, and customers of Chinese medicine and fitness products under the Belt and Road Initiative. The convention’s hybrid format aims to encourage the exchange of concepts between speakers and attendees, as well as Hong Kong-registered Chinese medicine practitioners who can apply for ongoing medical study (CME) credits.

Sweepstakes and Special Offers

The fairs will feature daily drawings with an impressive prize pool worth HK$500,000. Prizes include kitchen utensils, furniture, beauty products and treatments, gourmet dishes and fitness products, etc. Visitors can enter the draw by spending HK$200 or more on a single receipt, with a maximum of five entries per receipt at fairs. Smart bidding sessions will also be available, allowing visitors to bid on their favorite products at 90% off. HKTDC’s online promotional page ‘August Happy Buy’ will continue to provide the latest information on food shopping, adding flash sales, limited offers and more than 130 vouchers designed for visitors to purchase food in Hong Kong.

Ticket sales at physical prices for the August exhibitions will not take place at the exhibition site. Electronically priced tickets can be purchased in advance through electronic payment sponsor BoC Pay, providing a 10% reduction on the price. ticket purchases and reductions of up to HK$100 on purchases at the exhibition venue, or through AlipayHK “Movies/Tickets” and Alipay “Exhibition Tickets”. A designated number of ticket customers will get a reduction of HK$2 and a loose coupon for a HK$10 mooncake or an amusement park coupon Visitors can also purchase tickets price price price on the ticketing platform price price price price price price price price price. price price price price price price price price price price price price price price price price price price convenience stores as well as through the Octopus app or use your AlipayHK, Alipay or Octopus card to immediately enter the toll booths installed at the show . Entry HKTDC has also extended reduced morning and evening admission prices for the public on designated dates.

Photo upload: https://bit. ly/3YRugT1

The Hong Kong Trade Development Council (HKTDC) will hold a number of occasions from August 15 to 19: the 34th Food Exhibition, the 8th International Food Exhibition, the 8th International Food Exhibition, the 8th International Food Exhibition, the Hong Kong Trade Development Board (HKTDC), the Hong Kong Trade Development Board (HKTDC), Hong Kong Trade Development Board (HKTDC), Hong Kong Trade Development Board (HKTDC), Hong Kong Trade Development Board (HKTDC), Hong Kong Trade Development Board (HKTDC), Hong Kong Trade Development Board (H

Food Expo PRO is helping industry players spot new opportunities, identify long-term industry trends and notice the newest ingredients, technologies and food services. A highlight will be the Food Science and Technology zone, which will showcase a series of inventions that will lead the long-term development of foods and beverages, including the Thailand Pavilion’s introduction of low-glycemic index functional flour and ready-made proteins. . ‘job. eat rice with almost 0 calories

The Hong Kong International Tea Fair will showcase premium teas and specialty tea from around the world, as well as organic teas from the Kadoorie Farm and Botanic Gardens.

The Food Expo brings together culinary specialties from all over the world, the Premium Food Zone brings together well-known and quality brands, and the Gourmet Zone offers subtle foods and wines that will satisfy the taste buds of all those with a sweet tooth.

In the Beauty & Wellness exhibition, there will be a new Body Mind Spirit domain that will invite visitors to embark on a wellness adventure for the body, brain, and soul. The Hong Kong Association of Flower Arrangement Companies will showcase exquisite floral art under the theme “Flowers – Delights” and will be offering experiential activities such as aromatherapy, singing bowl making, art therapy, painting, perfumery, etc.

The 10th Home Delights Expo, which coincides with the anniversary of the Peanuts (Beagle Scouts), and features the “Home Delights Expo” promotion 10th Special Edition Celebration: Snoopy Hide

Exhibition opening dates and times:

Date

HKTDC Food Expo PRO, Hong Kong International Tea FairOpen to buyers only: August 15 and 16 (Thursday to Friday)Open to buyers and the public: August 17 (Saturday)

HKTDC Food Expo, HKTDC Beauty & Wellness Expo, HKTDC Home Delights Expo August 15-19 (Thursday-Monday)

International Conference on the Modernization of Chinese Medicine and Health Products August 15-16 (Thursday to Friday)

Long time

HKTDC Food Expo PRO, Hong Kong International Tea Fair August 15 & 16: 10:00 a. m. m. a 6:00 p. m. August 17: 10:00 a. m. to 5:00 p. m.

HKTDC Food Exhibition, HKTDC Beauty

Place

Hong Kong Convention and Exhibition Centre, Wan Chai

Admission

– HKTDC Food Expo Public Lounge & Dining Room, HKTDC Beauty

*HK$36 per user in pre-sale from August 1 to 14 and HK$40 per user from August 15 to 19. (Tickets are available for pre-sale and walk-ins at all 7-Eleven and Circle K convenience retail outlets for HK$36 per user. )

Notes: Holders of a single-price ticket and a combined price ticket on August 17 can attend the Food Expo PRO and the Hong Kong International Tea Fair.

– Tickets for the morning front (front before noon on August 15, 16 and 19, Thursday, Friday and Monday): HK$10 (pay with AlipayHK, Alipay or Octopus card to access the lobby fronts only )

– Night entry tickets (entry after 6:00 p. m. m. on August 15th, 16th, 17th and 18th, from Thursday to Sunday): HK$10 (pay by AlipayHK, Alipay or Octopus card only to access the entrances of the halls)

– Reduced rate for other disabled people: HK$10 (additional payment for Gourmet Zone on the same day is HK$10)

Note: Persons with disabilities will need to present a “Registration Card for Persons with Disabilities”, issued through the Labour and Welfare Office (pay directly via AlipayHK, Alipay or Octopus card to access aisle entrances only)

– Tourist tickets: HK$20 (HK$30 entrance to the Gourmet Zone)

Note: Tourists must present valid documents at the fairgrounds to purchase tickets.

– Free entry is available for children under 3 years old and people over 65 years old (upon presentation of valid proof of age).

Tickets

HKTDC PRO Food Exposure

foodexpopro. hktdc. com/

HKTDC Hong Kong International Tea Fair

hkteafair. hktdc. com/

HKTDC Food Fair

hkfoodexpo. hktdc. com/

HKTDC Beauty & Wellness Fair

hkbeautyexpo. hktdc. com/

HKTDC Home Delight Show

homedelights. hktdc. com/

The International Conference on Modernization of Chinese Medicine and Medical Devices (IMCCM)

icmcm. hktdc. com/

 

August Happy Shopping Website

ecoupon. hktdc. com/food/

Media inquiries

Ogilvy Public Relations:

HKTDC Department of Communications and Public Affairs:

Cynthia Assis (852) 9425 4547cynthia. sit@ogilvy. com

Frankie Leung (852) 2584 4298frankie. cy. leung@hktdc. org

Leanne Pok (852) 9379 9694leanne. pok@ogilvy. com

Clayton Lauw (852) 2584 4472clayton. y. lauw@hktdc. org

Press room: http://mediaroom. hktdc. com

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory framework established in 1966 to promote, assist and expand Hong Kong’s industry. With 50 offices around the world, plus thirteen in mainland China, the HKTDC promotes Hong Kong as a two-way global hub for investment and business. The HKTDC organizes overseas exhibitions, meetings and industry missions to create business opportunities for enterprises, especially small and medium-sized enterprises (SMEs), in the mainland and overseas markets. HKTDC also provides up-to-date data on products and markets through study reports and virtual news channels.  

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