STAMFORD, Conn. – August 5, 2024 – NBC Sports has decided that Imaginary Forces will create the lead series for its reimagined primetime presentation of the Paris 2024 Olympic Games – primetime in Paris – airing from evening to conclusion of the Games. Games on NBC and Peacock. .
“We came to Imaginary Forces because we realize that all great entertainment begins with a series with an exceptional name – there is no more difficult way to emotionally stimulate the audience for the show that follows,” said Tripp Dixon, vice president and artistic director of NBC Sports. Joseph Lee, executive vice president of creative marketing, sports and entertainment. “For the first time, the primetime Olympic broadcast begins with an exciting line-up of names that speaks to the legacy of the Games, the excitement and natural virtuosity of athletic performance, all “This against the impressive backdrop of Paris, the City of Light. “
NBCU invited Alan Williams, artistic director of Imaginary Forces, to film key scenes from the opening title at The Universal Shoot, a six-day event held at Universal Lot in Los Angeles that showcased a first-of-its-kind portable dynamic volumetric demonstration. During this event, Williams directed the athletes’ action series and designed a lighting treatment to capture the drama of the Games.
The legacy of the Games has been captured by integrating historical archives and moments alongside photographs of existing athletes. The Imaginary Forces team rotoscoped and adjusted the color grading on those afterlife highlights, offering a sense of visual team spirit between those elements and connecting the afterlife to the present.
Williams says, “The Olympics take place on the global stage, where everyone’s watching. We understood that NBCUniversal was looking to create an opening series that captured that sense of grandeur. Together, we worked to create an evocative, dynamic and cutting-edge big name. That sets the tone for the canopy that’s about to follow.
An integral component of NBCUniversal’s mandate to invite a new edition of the song “Bugler’s Dream. “There’s nothing like music to evoke a safe memory, an emotion, or a unique experience. While “Bugler’s Dream” has been the foundation of Olympic fanfare for nearly three decades, this task is an opportunity to pay homage to its timeless appeal and bring new life and power to the track. With this in mind, NBC Sports commissioned Evolving Sound and Jules Bromley to create a new arrangement.
“When NBC Sports shared the track with us, we were blown away,” says Williams. “We at Imaginary Forces are very grateful to the NBCUniversal and NBC Sports groups for entrusting us with the creation of such a memorable opening name sequence. “
NBCUniversal’s Paris 2024 Olympics policy includes multi-platform offerings on NBC, Peacock, USA Network, E!, CNBC, Golf Channel, Spanish networks Telemundo and Universo, as well as NBCOlympics. com and the NBC Sports app. NBC offers Olympic fans at least nine hours of sunlight from the most exciting events of the Summer Games, adding a live coverage of the finals. Peacock is the streaming platform for the Paris 2024 Olympic Games, offering enthusiasts the most comprehensive Olympic destination in US media history, adding live streaming policy for each and every game and occasions and the 329 occasions on which medals were won.
NBCUniversal is presenting its 19th Olympic Games, 12th consecutive overall, and owns U. S. media rights on all platforms for all Olympic Games in 2032. The Paralympic Games will take place in Paris from August 28 to 8 September 2024.
ABOUT NBC SPORTS
NBC Sports connects others to the moments that matter most and serves sports enthusiasts 24/7 with top-notch live events, engaging studio programs, and engaging original programming. As NBCUniversal’s sports department, NBC Sports features top-tier content on NBC linear platforms, USA Network, GOLF Channel, as well as virtual sites, adding Peacock. NBC Sports has an unheard of collection of media rights deals, partnering with some of the world’s most prestigious sports properties: the International Olympic Committee and the United States Olympic Committee. and Paralympic Committee, NFL, Big Ten Conference, NASCAR, INDYCAR, PGA TOUR, Notre Dame, The R
ON IMAGINARY FORCES
Imaginary Forces was founded in 1996 in Los Angeles and is an award-winning art company that specializes in design-driven visual storytelling. Renowned for designing iconic film titles, Imaginary Forces has brought motion design to the worlds of advertising, architecture, gaming, and documentary filmmaking. production.
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