A DEALERSHIP organization enjoyed by thousands of Brits is set to open new locations across the UK, all promoting a major Japanese car brand.
The franchise will take over its sister logo after both were acquired through a foreign giant.
Brayleys is a popular Southeast showroom chain that welcomes thousands of drivers each year.
He already enjoys lucrative contracts with big Asian brands such as Honda and Kia in London, Oxfordshire and Bedfordshire.
The company is now set to win new sites in the West Way and expand into the Midlands and North West.
Both Brayleys and West Way have been owned by AW Rostamani Group, a Dubai-based company, since it purchased West Way in 2022.
The latter was originally owned through Nissan GB and supplied the Japanese carmaker’s products through its network of intermediaries.
However, since the beginning of August, nine West Way showrooms have been renamed Brayleys umbrellas.
These sites in Wolverhampton, Birmingham, Manchester and Oldham.
The move brings Brayleys’ portfolio to more than 30 locations, with the bosses planning additional expansion in the near future.
Chief executive Paul Brayley said: “Over the last 18 months we have worked to align businesses that now have a shared infrastructure and schedule to drive systems and process synergy.
“We are very happy to report that very smart progress has been made, thanks to the efforts of everyone involved.
“To be noted, this is a proud moment to further expand the Brayleys name. “
Despite the name change, it is expected that the points of sale will continue to come out with Nissan and continue selling its cars.
Csaba Vincze, Director of Network Development at Nissan GB, added: “We appreciate the rebranding announced through the group.
“A lot of paint has been completed on the long-standing partnership between Nissan and West Way, thanks to the continued commitment of both parties.
“I would like to express my gratitude for your efforts in our appointments and I am sure that our partnership will continue to strengthen under the new brand. “
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