Thai Son Nguyen has spent the last 18 years building a world-class virtual transformation and e-commerce service provider, SmartOSC.
As hard as it may seem to believe, we are in the current part of 2024. This means that we have six months of knowledge about the dominant generational trends of the year so far. It also means that we know what corporations bring with them in the future. Moment part of 2024 and what trends will be thrown into the dustbin of history.
During my conversations with other industry leaders and those in my company’s podcast series, a few non-unusual themes emerged that will shape the direction of the tech industry for the time being in 2024. It’s clear that as business leaders, we have a duty to not only keep up with evolving generational trends and, at the same time, steer the ship.
So it’s time for us to act: which trends do we highlight at this point in 2024 and which ones do we leave out?
Immediate advancements in generative AI have generated excitement as everyone tries to jump on the bandwagon and integrate this tough generation into their operations. But what’s the most productive way to adopt it in your organization?While you may not have fully answered this question yet, I think it’s clear that using AI generation in disparate ways, without top-down oversight and bottom-up experimentation, cripples groups and organizations.
Marketing is especially sensitive to the fragmented use of AI. Although the generation can have power if other groups use other solutions, the messages of the logo can be lost. “If you load up multiple marketers using their own independent AI team for creative, you can generate an absolutely fragmented set of results,” Maria Elena Martyak, director at Doyle Blackfriars, wrote on LinkedIn. She advised setting rules for what AI equipment should be used and how it should be deployed.
On my company podcast, Dennis Trawnitschek, CTO of SCBx, said it best: “[AI] is a team sport. . . And it’s also very vital that we embrace top-down replacement. ” “We have to lead by example. ” He also highlighted the price of a balanced technique that harmonizes top-down and bottom-up strategies. While the senior team deserves to actively monitor and advise the integration of AI teams into facets of the business, it is very vital to embrace bottom-up participation and foster a culture of experimentation and innovation within the organization.
You get what you pay for, don’t you? Well, not necessarily.
While it may be tempting to spend a lot of money to buy the newest, shiniest system, a high price does not mean superior quality. Your generation wants to paint for your business, so make sure you know their desires. These desires vary depending on industry, location, business maturity, and a host of other factors, although virtually any and all companies would benefit from prioritizing a portion of their budget toward things like cybersecurity and customer engagement. the visitors.
The key is to do your studies and understand your specific needs. Do you want a generation that is in a position to scale temporarily, or a generation that is suitable for your organization’s level of IT talent, for example?Whatever your needs, they will be a more important choice. thing in its acquisition resolution that the price.
One-size-fits-all answers may seem convenient at first glance, but may struggle to adapt to the conversion demands of modern businesses. A company’s needs are multiple and unique, which means many corporations need more tailored approaches. and specialized responses can enable greater agility and adaptability, as well as enable the integration of parties that drive innovation.
The strategic imperative for organizations is to foster an ecosystem that prioritizes continuous innovation and flexibility. Consider exploring specialized answers that can help your business navigate the complexities of your unique business environment while maintaining a competitive edge in an ever-changing marketplace.
The emergence of generative AI teams like ChatGPT and Claude is disrupting the classic perception of coding. Thanks to those complex language models, other people who can write now have the ability to code with some degree of proficiency, making technology stacks more available to a broader audience. diversity of team members.
This trend aligns with the growing popularity of no-code and low-code progression platforms, which aim to democratize complex technologies such as artificial intelligence, device learning, and the Internet of Things by offering easy-to-use interfaces and drag-and-drop tools. Traditionally, creating programs that take advantage of these complex technologies required extensive programming knowledge; However, no-code and low-code platforms can allow for faster prototyping and solution deployment, even for non-technical users.
The perspective of this trend is also highlighted through Gartner, which predicts that 70% of new enterprise programs will use low-code or no-code technologies through 2025. Leveraging those technologies can give middle managers deeper insight into the paintings of their teams. do, allowing them to better compare their direct reports.
In addition to the democratization of technology, another important trend is the increasing customer demand for authenticity and real-life reporting. A study by Sitecore and Advanis found that 85% of customers prefer brands to provide “real life” reports rather than “perfect life. ” “, which reflects a move away from everything perceived as artificial.
This trend calls for an overhaul of products and services, focusing on quality, craftsmanship, and storytelling that resonates with consumers to create meaningful brand connections. By embracing authenticity, companies can differentiate themselves and create offerings that are difficult to replicate. , this can encourage exclusivity and a price that resonates with customers.
As we approach the second part of 2024, it’s very important to make strategic decisions about which generational trends to adopt and leave behind. Saying goodbye to disparate AI applications, expensive technologies, and monolithic systems can be a smart move for many business leaders. In the meantime, I believe that in the near future no-code and low-code platforms will follow, as well as product authenticity. By making those informed decisions, companies can remain agile, forward-thinking, and competitive in an ever-changing generational landscape.
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