One of the most significant trends is consumers’ growing interest in global flavors, which has increased with the COVID-19 pandemic. According to Innova Market Insights, the demand for global flavors has persisted, and consumers are now looking for common flavors that offer convenience and adventure.
Likewise, Snacklins, a maker of plant-based puffed snacks, has global influence, prepared food, and a commitment to free-from items. Its line of products, Barbecue, Chesapeake Bay and Teriyaki flavors, features the yucca mushroom as the first element and is rated non-GMO, vegan and kosher.
Consumers are also drawn to earthy, nostalgic flavors made from ingredients. For example, Point Reyes Farmstead Cheese Co. has capitalized on this trend with its Fennel Blue Cheese, which blends mild blue cheese with fennel to create a blend of sweet and umami flavors. The Truffle Brie from Point Reyes Farmstead Cheese Co. uses Italian summer black cakes to create an earthy, buttery flavor profile.
Feel Good Foods, known for its gluten-free frozen prepared foods, also taps into customers’ personal tastes for nostalgic and familiar flavors. Their offerings, such as fried pickles, poultry sticks, and jalapeno bites, offer better-for-you versions of old-fashioned prepared meals.
According to the report, 53% of Millennials, Gen X, and Baby Boomers favor a logo that aligns with their personal pricing and 47% for authenticity, even for sponsored content. However, only 35% of Gen Z said they value the price. authenticity, however, 47% concentrate on a logo’s followers, highlighting the importance logos have in building quantifiable trustworthiness.
Dr. Bronner’s Magic All-One, along with its oat milk chocolate and dark chocolate bars, are packaged in packaging with messages of social unity and regenerative agriculture from the logo’s founder, Emanuel BronnerArray. The bars are also USDA, Fair for Life, and Certified B Corp organic. certified, highlighting the logo’s commitment to environmental management and transparency in sourcing.
The leader in non-alcoholic beer, Athletic Brewing Co. , also leverages original messaging to connect with its audience. On its social media, the logo promotes self-care, active lifestyles and social connections without the desire for alcohol through partnering with influencers such as stylist Jay Wendt and triathlete Stuart Tier.
This message is reinforced through the brand’s flavor offerings, such as Run Wild IPA, Free Wave Hazy IPA, Upside Dawn Golden Ale, and the offer of a 25% reduction on exclusive flavors for Athletic Club members for a consistent $29. with the year. , showing a formula of community value oriented to its consumers.
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