Among other people in their 20s, more than a portion of respondents (53 percent) said they were “interested” or “somewhat interested” in personalized nutrition.
A similar trend was also seen among people in their 30s, where 51% were “interested” or “somewhat interested. “
However, more respondents in their 30s were “interested”: 23 percent and 19 percent of those in their 20s.
The online survey was conducted through Rem3dy Health, a United Kingdom personalized nutrition startup subsidized through Suntory.
Rem3dy Health is known for its NOURISH3-d gummy supplement, which consists of seven layers of functional ingredients made using 3D printing. The candy is customized based on the user’s physical condition, diet, training frequency, etc.
The company opened its first pop-up store in Shibuya Scramble Square in Japan from January 18 to February 5, where visitors will be able to witness the 3D printing process.
A total of 400 men between the ages of 20 and 50 participated in the survey.
The results showed that, compared to younger adults, only 10 percent and 8 percent of people in their 40s and 50s, respectively, were “interested” in personalized eating.
Those who say they are “somewhat interested” are more numerous: 29 percent for those in their forties and 19 percent for those in their fifties.
The survey also found that fitness-conscious adults in their twenties liked to manage their fitness in an undeniable and quick way.
Most of the respondents who said they were “very aware” of their physical condition were between the ages of 20 and 26, percent.
That’s up from the 21 percent reported among those in their 50s, 20 percent among those in their 30s and 19 percent among those in their 40s.
In other age groups, 46 to 61 percent of respondents said they were “somewhat” concerned about their fitness (most often coming from other people in their 50s and 40s).
Overall, more than half of respondents (51 percent) said they need to use the simplest approach imaginable to manage their health.
40 percent said they wanted to know the right solution for them as soon as possible, while 37 percent thought about everything they could do to find the right solution through trial and error.
The report adds that people in their twenties are more likely to seek out fitness information from experts, such as sneakers or nutritionists, even if it costs them money.
“Based on the above, it can be observed that many fitness-conscious youth are taking the ‘fitness-conscious shortcuts’ approach, looking for the quickest and easiest way imaginable to improve their fitness based on their bodies, rather than looking to improve their fitness through trial and error,” the report says.