We live in a data-rich world. More than ever before, today’s sporting ecosystem generates huge amounts of raw data from every fan interaction in stadiums, on social media, and every touchpoint in between. And while that data can be the key to unlocking great fan interactions and measurable returns on investment for sponsors, the sporting industry is faced with a problem: it’s virtually impossible to rely on information from many different systems, partners and stakeholders without putting it all into a single, coherent place from which to generate insights and make decisions.
Download Data Warehousing and Analytics 2019 to learn how some of the world’s most advanced and iconic sporting organizations are using data warehousing to revolutionize their approach to business intelligence
Whether it’s ticket sales, attendance, food and beverage, sponsorship ROI, or insights, no part of sport and entertainment will remain untouched by the data revolution.
As businesses globally pivot to a digital future, and as the competition for fan attention intensifies like never before, there has never been a greater imperative for sporting organizations to step outside their comfort zones and innovate. The millions of data points being generated by every facet of the fan experience can be unlocked, but many organizations aren’t yet sure what systems to implement. That’s where data warehousing comes in.
KORE Software’s latest whitepaper explores how implementing a data warehousing solution can have a transformative effect on organizations, and it features insights from senior executives at Kroenke Sports & Entertainment, the NBA’s Atlanta Hawks, and the NHL’s Dallas Stars.
Readers will learn how data warehousing can:
For more, get your free copy of the report:
Founders of the Gains Group, Steve Gera and Dave Anderson introduce a new column in which they’ll share hard-won insights into the sports tech space.
A Q&A with Albert Chen, author of ‘Billion Dollar Fantasy’ and a senior editor at Sports Illustrated.
Retired golfer Justin Leonard talks about the tech he used, the ability of modern pros, and fitness startup BackForever.
Tennis has finally embraced the Big Data revolution, and its analytics gurus are looking at everything—even supply chains—for inspiration.
DraftKings becomes the NFL’s first official, but non-exclusive, daily fantasy partner. NFL branding will appear on the company’s platforms.