On Thursday, Ally Financial’s chief marketing and PR officer Andrea Brimmer pitched the 3,000 attendees of the Association of National Advertiser’s Annual Masters of Marketing in Orlando, Florida on cultivating a deeper relationship with consumers rather than constantly pitching products at them. “If you believe in your brand as a weapon it’s easy to take half a million dollars and say do what you want with it,” Brimmer told ANA attendees.
Ahead of her presentation to marketers, Digiday spoke with Brimmer about attribution, in-housing, programmatic and privacy regulations. This conversation has been edited and condensed.
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