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The iconic meat brand teams up with Ryan Reynolds-owned Mint Mobile and businesses in cities nationwide to offer a side of bacon with holiday purchases
CHICAGO & PITTSBURGH, Dec. 12, 2023–(BUSINESS WIRE)–While many agree that everything is more productive served with bacon, not everything in life looks tasty—until now. Today, Oscar Mayer, the logo that unites millions around the love of meat, is launching its new national campaign “A Side of Bacon” in conjunction with Ryan Reynolds-owned Mint Mobile, one of America’s fastest-growing logos. 1 With a variety of other corporations in major cities, Oscar Mayer gives a bacon-like look with lots of unforeseen purchases, Which goes to show that stressful holiday shopping can be enhanced with truly delicious meats.
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Oscar Mayer and Mint Mobile have teamed up to launch “A Side of Bacon,” offering a delicious deal to enthusiasts this holiday season. (Graphic: Business Wire)
From a wax salon and dentist’s office to a plant store, vintage clothing boutique, and dive center (among others), “A Side of Bacon” features a wide diversity of participating businesses, so enthusiasts can get their hands on a bacon pick-me-up. shop with just about any purchase or enjoyment they can create through on-site samples, scannable QR codes, and more. To launch the campaign, Oscar Mayer is partnering with Mint Mobile, a logo known for its creativity and ongoing disruption, to offer an exclusive and delightfully unforeseen offer to enthusiasts. Currently, new consumers who purchase a 3-month Mint Mobile plan will get 3 more months of free premium wireless service, plus a coupon for a loose look of Oscar Mayer bacon by visiting www. mintmobile. com/bacon.
“We, and we know that bacon lovers around the world agree, that bacon makes everything better. However, it’s not all bacon,” said Kelsey Rice, associate director of Oscar Mayer. “Like a logo with a history of unforeseen smiles, just like our beloved 27-foot wheeled hot dog, we challenged ourselves to make this possible. . . showing Oscar Mayer’s bacon to the general public really makes everything better!”
“A Side of Bacon” is the latest expansion to Oscar Mayer’s “Keep It Oscar” platform, which aims to bring lightness into the daily lives of enthusiasts, especially when things get too serious. Offering delicious smoky and crispy bacon to enthusiasts whenever they want it. More so, “Keep It Oscar” strives to put a smile on the faces of enthusiasts and allow them to laugh with truly delicious meats.
To learn more about “A Side of Bacon,” enthusiasts can visit www. GetaSideofBacon. com and follow @OscarMayer and @MintMobile on Instagram.
1Los Angeles Times, October 21, 2021
ABOUT KRAFT HEINZ COMPANY
We’re driving transformation at The Kraft Heinz Company (Nasdaq: KHC), fueled by our purpose: To make life great. Consumers are at the heart of everything we do. With net sales of approximately $26 billion in 2022, we are committed to building our iconic and emerging food and beverage brands globally. We leveraged our scale and agility to leverage the full strength of Kraft Heinz across a portfolio of six consumer-centric product platforms. As global citizens, we are committed to creating a sustainable and moral society. effect while helping to feed the world in a healthy and guilty way. Learn more about our adventure by visiting www. kraftheinzcompany. com or following us on LinkedIn.
About Mint Mobile
Mint Mobile is the simplest and most affordable premium wireless service in America. Launched in 2016 and owned by actor and entrepreneur Ryan Reynolds, Mint Mobile is a D2C wireless logo that runs on the T-Mobile network, the nation’s largest 5G network, with no contracts or surpluses. With unlimited communications and texting, nationwide coverage, and plans available for as little as $15 a month, Mint Mobile offers a price for premium service.
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Contacts
Bethany StokoskiGrupo Zeno for Oscar MayerBethany. Stokoski@zenogroup. com
Jenna ThorntonThe Kraft Company HeinzJenna. Thornton@kraftheinz. com