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Leading apparel retailer launches new website offering improved customer experience and ability to support long-term growth
AUSTIN, Texas, December 13, 2023–(BUSINESS WIRE)–BigCommerce (Nasdaq: BIGC), a leading Open SaaS eCommerce platform for established and fast-growing B2C and B2B brands, today announced Coldwater Creek, a leading women’s apparel specialty store, has introduced a new e-commerce with a modernized build stack on the BigCommerce platform.
Coldwater Creek, a 40-year-old direct-to-consumer brand, had the opportunity to upgrade its generation and upgrade its e-commerce platform to enable the company to grow profitably and in a timely manner. Coldwater Creek turned to virtual commerce company CQL, an elite BigCommerce partner, to help identify an ecommerce platform that would provide features and benefits to monetary functionality and aid growth. The logo ultimately chose BigCommerce for its technology capabilities, strategic implementation plan, and impressive overall ownership load.
“Coldwater Creek’s expansion plan required a significant upgrade to our e-commerce capabilities,” said Dave Walde, CEO of Coldwater Creek. “Transitioning to BigCommerce provides us with a modernized infrastructure to drive logo expansion, deliver an engaging visitor experience, and offer to provide us with equipment to scale our operations and grow our revenue. “
Coldwater Creek’s new storefront offers increased branding with an enhanced visitor experience with nature-inspired palettes, intuitive navigation filled with captivating visuals and immersive storytelling, as well as visual badges and promotions to enrich the food shopping experience. With an e-commerce infrastructure built on the open BigCommerce platform, Coldwater Creek provides for long-term expansion with the flexibility to upload new features temporarily and easily.
“The strategic virtual transformation to BigCommerce and a next-generation ecosystem underscore Coldwater Creek’s commitment to innovation, differentiation, and determination to serve its customers,” said Scott Robertson, CEO of CQL. “With top-notch omnichannel enjoyment in and physically powerful equipment for their e-commerce team, Coldwater Creek is poised for truly extensive expansion in the future. “
“Coldwater Creek is the newest fashion and apparel logo that leverages BigCommerce’s open and physically powerful platform to expand the capacity and strength of its online store,” said Steven Chung, President of BigCommerce. “We’re excited to upload this inspiring, multi-generational logo to the BigCommerce platform and look forward to supporting its long-term growth. “
Coldwater Creek joins a developing organization of fashion and apparel merchants on the BigCommerce platform, La Perla, Badgley Mischka and Birdsnest. To explore BigCommerce’s fashion and apparel eCommerce solutions, click here.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS (software-as-a-service) eCommerce platform that enables brands and stores of all sizes to create, innovate, and grow their online businesses. BigCommerce offers its consumers complex, enterprise-grade systems. features, customization, and functionality with simplicity and ease of use. Tens of thousands of B2C and B2B companies in 150 countries and across many industries use BigCommerce to create and engage online stores, Ben added
About CQL
CQL is an e-commerce company with 28 years of experience and business answers to motivate brands and the people who love them. CQL’s unparalleled technical expertise and design expertise, coupled with industry-leading eCommerce platforms, have helped stores. And brands generate record online revenues, create new channels, and imagine ideas that will change the world. Headquartered in Grand Rapids, Michigan, our consumers include PetSmart, e. l. f. Cosmetics, Wolverine Worldwide, Paula’s Choice, Coldwater Creek, Brighton, Bauer, Stride Rite, Escalade Sports, Footwear Unlimited, Haworth and more. For more information, call 616-365-1000 or CQLCorp. com.
About Coldwater Creek
Founded in Sandpoint, Idaho, in 1984, Coldwater Creek (www. coldwatercreek. com) is a lifestyle logo and e-commerce store for women’s clothing, footwear, and accessories. Inspired by the splendor of the wonderful Northwest, Coldwater Creek’s signature store fashion aesthetic embraces simplicity, artistry, and the good looks of nature. Headquartered in Fort Lauderdale, Florida, Coldwater Creek is committed to creating meaningful visitor relationships, a seamless shopping experience, and trusted taste tips.
BigCommerce is a registered trademark of BigCommerce® Pty. Ltd. Service and third-party marks are the assets of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231213966840/en/
Contacts
Brad Hempr@bigcommerce. com