From Dating Sites to Phishing Emails: How AI Creates More Realistic Scams

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From dating sites to phishing emails, malicious actors are leveraging the merit of synthetic intelligence to create more realistic scams.

They are now infiltrating dating apps to try and create a fake relationship, and eventually trick victims into sending money. Scammers are using bots at scale to create a massive number of accounts. Then, they’ll utilize AI to chat to victims in a completely authentic way, Kevin Gosschalk, CEO of cybersecurity company Arkose Labs, told FOX Business.

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With AI, they “are able to… perfectly speak to a person to the point where they feel like the victim is kind of on the hook,” Gosschalk said. “Then they hand it over to a human operator to kind of do the final half a mile in terms of figuring out how to scam the person into giving money.” 

Dating apps, including Hinge, can be seen on the display of an iPhone SE.  ((Photo by Silas Stein/picture alliance via Getty Images) / Getty Images)

This is a trend that Arkose Labs, which helps businesses with bot prevention and account security, has seen pop up over the last few months. 

Gosschalk said it was also emotionally devastating, as some patients would feel comfortable sending cash when they were deeply committed to a relationship.

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Another issue is that phishing scams have become more realistic. Before AI, phishing messages or emails were traditionally created with broken English, which made it easier to detect when something was fake, according to Gosschalk. 

“Now we’re looking at them with generative AI to create more aesthetically pleasing messages,” he said. “The grammar they use now is essentially perfect. “

A user uses a smartphone to record a voicemail message in Los Angeles. (Photo via CHRIS DELMAS/AFP Getty Images) / Getty Images)

Unethical merchants also use technology to generate large volumes of reviews that are more realistic and harder to find to improve their reputation and sales. The most sensible thing about this is that there have been cases of AI-generated fake product listings on e-commerce marketplaces. .

These “fake sellers, fake products, fake images, tricking the customer into buying something that turns out to be very different from what’s depicted, if they get Array,” he warned.

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AI scams aren’t absolutely new. In the past, scammers have used fakes created from customer voices that they recorded from resources such as YouTube videos or classified them as disguised as telemarketers, Gosschalk added.

It’s such a challenge that corporations are now concerned that “their CEO’s voice will be exploited at conferences, when they’re at the level giving a speech, for example,” Gosschalk said, adding that with AI, “scammers can just reshape that CEO’s voice. Employees of social engineers.

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The problems are only expected to proliferate in the new year, too. With 2024 an election year, the company projected that bad actors will try and leverage this technology “to run sophisticated influence campaigns, propagate misinformation, confuse and misdirect the public about issues and candidates.” 

What prevents fraudsters from using AI and generative AI today is the burden of computation, which in some cases is so advanced that it reduces the return on investment.

Those prices are expected to come down, however, “2024 will be the year of the AI-generated scam, on a giant scale,” Gosschalk said.

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